‘@adidas NYC Newest Addition: See the New Flagship Store!

Today (December 1st) adidas NYC officially open its newest store and flagship location to the public! Located at 565 5th Avenue, adidas celebrated a VIP Opening Party on Wednesday Night.

As I explored each floor, there were more foot and athletic wear than I could count. If you are ever looking for a pair of sneakers, no matter the occasion, adidas has got you. To indulged in, were bars (on every floor), eats from Baobous, The Butcher’s Daughter, chicken and waffles from Pies n’ Thighs and juicy burgers from Black Tap. There was also fresh green  juices from Grass Roots Juicery. You could even get your nails did by Mei Kawajiri.

Hip hop celebs in attendance were not to be missed. DJ Esco hyped the crowd all night on the 2nd floor, right above the bleachers. Hiphop artists and influencers on deck included Desiigner, Dave East, Joey Bada$$, and DJ Clark Kent.

adidas is not new to working within the hip hop arena. With partnerships like the Superstar Supershell artist led collaboration with Pharrell Williams and the always sold out collaboration with Kanye West for the Yeezy Boost Collection, its latest drop being the 350 V2, on September 24th.

Other celebs spotted were model and former Victoria’s Secret Angel, Karlie Kloss, singer and actress, Madison Beer, Hungarian model, Eniko Mihalik, former DWTS professional dancer Maksim Chmerkovskiy, and singer, songwriter, and model Justine Skye.

As I left the festivities, giftbags included huge adidas NYC “Reigning Champ” blankets along with black totes.

The Store:

Being the largest store in the world, at 45,00 sq. ft. that is, the flagship houses 4 floors:
Lower Level – Men’s (The Turf, Print Shop)
1st Floor– Launch Zone (Guest Kiosk, Home Kiosk)
2nd Floor– Women’s (The Track, Bra Bar)
3rd Floor – Originals & Young Athletes (miadidas Studio)

The new location gives adidas the opportunity to introduce their stadium retail concept, inspired by U.S. high school stadiums and culture of sport itself.
As you enter the store you are transported, passing through the tunnel entrance. Other experiential additions include stands for live-game viewing on the big tv screens,  locker rooms instead of dressing rooms to try on your adidas gear, and a Track and Turf on the lower level, where you can test out and experience products for yourself.

The 1st floor is dedicated to the Guest and Home Kiosk.

The Guest Kiosk is equipped with:
-Healthy juices and snacks co-created with Grass Roots, a Brooklyn juicery
-Real-time personal fitness consultations from EXOS
-Concierge service for NYC tips
-Books focused on fitness, athlete mind-set and nutrition

The Home Kiosk is inspired by a stadium fan shop and offers NY-themed product.

Other fun customization additions include:
The Print Shop, which allows you customize your jerseys right on the spot.
Four customization stations in the miadidas Studio gives you the opportunity to create unique apparel and footwear, including NY exclusive designs.
Same-day delivery service, which allows you to send purchases to your hotel.

In celebration of today’s grand opening to the public, adidas is offering exclusive drops:

miadidas UltraBOOST– Marks the first time the UltraBOOST silhouette will be available for customization, exclusively through the miadidas Customization Studio. To commemorate the NY exclusive, the style will be offered with a selection of NY-specific color options and details. Limited pairs will be available for purchase 11am-8pm.

Harden Vol. 1– James Harden’s signature apparel and footwear collection, Harden Vol.1, will debut, launching two days earlier than anywhere else in the U.S. Limited pairs will be available for purchase from 11am-8pm.

UltraBOOST Triple Black– Limited pairs of the beloved UltraBOOST Triple Black will be launched via the adidas Confirmed App iTunes Google Play. Reservations are open through Nov. 29 and pick-up is Dec. 1.

UltraBOOST Uncaged Parley– Sold-out worldwide. Limited pairs will be available for purchase exclusively from 11 am- 8pm.

Regular store hours are 10am-9pm, and 9am-10pm for the holidays. Opening Day or not, be sure to check out the new store!