GQ x @Bloomingdales Project Upgrade- Thursday March 9th

@GQMagazine
#GQPROJECTUPGRADE

6-8pm
Bloomingdale’s
1000 Third Avenue
Lower Level – Men’s Floor

Join GQ and Bloomingdale’s for an exclusive look at Spring 2017’s hottest trends. Enjoy snacks, sips, music and book one-on-one styling appointments with GQ Stylists for a fresh look head to toe.

RSVP: RSVP1@GQ.com

What to Expect:
ARKWEAR, POLO SHIRTS WITH A PURPOSE
Support conservation efforts and celebrate the launch of ARKWEAR’s new line of premium polo shirts, with hand-painted temporary tattoo art of threatened animal species. ARKWEAR donates five percent of its sales to the Wildlife Conservation Society (WCS).

ARMANI GIFT WITH PURCHASE
Enjoy a personalized wardrobe consultation with an Armani stylist and receive a complimentary tie with your Armani purchase of $1000 or more.*

BILLY REID X BLACKBERRY FARM SAISON TASTING
Stop by to shop the three-time CFDA award-winning designer’s new collection and taste the Tennessee-based brewery’s classic saison. Complimentary American-made selvedge denim tote with any Billy Reid purchase.*

BOSS X WHITMAN’S SLIDER BAR
The core brand BOSS epitomizes authentic, understated luxury. Enjoy Whitman’s sliders as you shop the Spring/Summer collection.

CANALI GIFT WITH PURCHASE
Shop Canali for Spring and receive a $500 Bloomingdale’s gift card with your Canali purchase of $2000 or more.*

L’ENVOL DE CARTIER – TASTE THE FRAGRANCE
You are invited to discover the new men’s fragrance from Cariter’s In House Perfumer with a one-of-a-kind sensorial experience, inspired by a mystic cloud of musk and masculine wood.

COACH TRY ON SWEEPSTAKES
Try on a pair of Coach men’s shoes for the chance to win a pair of legends tickets to an upcoming Yankees home
game!** Coach is the official luxury accessories brand of the New York Yankees.

GET POLISHED WITH GORDON RUSH
Enjoy a complimentary shoe shine courtesy of Gordon Rush. Stylists will find you the perfect shoe from their collection of modern and timeless pieces.

GQ SWEEPSTAKES!
Enter for your chance to win a $250 Bloomingdale’s Gift Card and GQ Men Book!**

GQ TOTE BAG
Receive a limited edition GQ camo tote bag with your purchase of $500 or more in the Men’s store.* Stop by the redemption desk by Calvin Klein with your receipt to claim your bag.

THE ELWOOD X25 JEAN POP UP 360 EXPERIENCE BY G-STAR
The Elwood X25 Collection celebrates the act of choosing 1 or more of our 25 prints. Pick your print while enjoying complimentary Elwood X25 cocktails, X25 Photo booth social GIFs, Enter-to-wins, and gifts with purchase.*

HELMUT LANG SPRING COLLECTION
Shop the urban, utilitarian, rebellious collection that embodies the dynamic spirit of Helmut Lang. DJ Jesse Marco’s outfit during the event features items from the collection – ready for you to try on at Bloomingdale’s.

TACO’S AND TEQUILA AT JOHN VARVATOS
Stop by the John Varvatos Sportswear shop to experience the Spring 2017 collection as we celebrate California
Dreamin’. Enjoy tacos and tequila from New York staple restaurant, La Loteria.

KIEHL’S OXYGEN FACIAL
Experience a Kiehl’s Spa 1851 signature Express Remedy Oxygen Facial, our “red carpet” treatment that will provide instant gratification for revitalized eyes, and a healthy, glowing finish for the face and neck.

KNOT STANDARD CUSTOM MENSWEAR
Stop by the Knot Standard Custom Menswear shop to see the new Spring/Summer Collection and enjoy a Limoncello
Italian Ice. Receive a Signature Linen custom shirt with any Knot Standard purchase or appointment booked that night.*

MEET LAB SERIES FOR MEN CELEBRITY GROOMER, JODIE BOLAND
Come to Lab Series and sit for a quick consultation and have your skin analyzed. Enjoy complimentary shaves, haircuts, and meet celebrity groomer Jodie Boland.

MASTER & DYNAMIC LISTENING EXPERIENCE
You’re invited to tune out with Master & Dynamic’s premium headphones at a sound bar featuring a playlist by DJ Jesse Marco. Plus, receive a special gift with any purchase of Master & Dynamic headphones!*

MEET MICHAEL! DESIGNER OF MICHAEL BASTIAN GRAY LABEL
2017 marks the debut of the Michael Bastian Gray Label line. The new line includes sportswear, suiting, dress shirts, footwear, small leather goods & ties.

MICHAEL KORS X DOWN EAST CIDER
Join Michael Kors for a spring wardrobe refresh and taste seasonal hard ciders from Down East Cider!

MONTBLANC LIVE GRAFFITI ARTIST
Montblanc invites you to come and discover our carefully-curated assortment of leather wallets, pocket accessories and writing instruments. A live graffiti artist will be on hand offering complimentary personalization on a business card holder as a gift from Montblanc.

THE MR. BURBERRY EYEWEAR COLLECTION
Join us for an exclusive opportunity to monogram a pair of Burberry sunglasses. Explore the selection, inspired by Mr. Burberry. Styles can be monogrammed with up to three initials in a unique Burberry font.

PUT YOUR NAME ON IT WITH OWEN & FRED
Custom Engraved Money Clips, Tie Bars, and Collar Stays from Owen & Fred.

PAUL SMITH X SALT & BATTERY
The British Brand known for its classic with a twist take on garments invites you to shop their Spring/Summer 17
collection which, promotes a message of peace and positivity through an optimistic use of color and print. Plus, enjoy canapés from Salt and Battery.

SHOP RAG & BONE MEN’S
Arnold Palmers and the best of spring fashion. Explore the new men’s collection from rag & bone and enjoy a refreshing beverage while you shop.

SANDRO HOMME PINK FLOYD CAPSULE
The Parisian brand launches pieces that have been inspired by the cover art of the Pink Floyd albums “Dark Side of the
Moon” and “The Wall”. Complimentary styling and receive and a leather wallet with a purchase of $350 or more.*

SPRING FORWARD WITH A SHINOLA WATCH!
Shinola is founded in the belief that products should be well-made and built to last. Shinola will be giving 100 percent American made Journals as gift with your Shinola purchase, while featuring our new Spring collection!*

TED’S FRESH CUTS
Join Ted for the GQ Project Upgrade, and explore his new coveted SS17 collection. Enjoy a complimentary hand-rolled cigar while you shop.*

THEORY – WHERE THE MODERN MEN’S WARDROBE STARTS
This spring, Theory is introducing two new silhouettes for the Theory man’s wardrobe – the Coaches Jacket and the Banded Collar Woven. Try one on while enjoying some delicious Tipsy Scoop Ice Cream!

TODD SNYDER + THREES BREWING: CRAFT MEETS STYLE
Sample Brooklyn’s finest craft brews while shopping Todd Snyder’s new Spring collection of suits, sportswear, and Todd Snyder + Champion. Personal stylists will help you craft your fall style from the boardroom to the gym.

URI MINKOFF PERSONAL APPEARANCE
Meet designer Uri Minkoff and to shop his collection. Uri Minkoff was founded with the vision of creating a lifestyle brand for the modern urban man. Receive complimentary customization with a purchase of any Uri Minkoff product.

A TOAST TO SPRING WITH VILEBREQUIN
As avid sun collector’s, your next vacation is never more than a pair of Vilebrequin’s away. Join us for a glass of rosé and escape to St. Tropez with Vilebrequin and Whispering Angel.

Z ZEGNA GIFT WITH PURCHASE
“Be your own style” with the new Z Zegna Spring Summer 17 collection, where tailoring meets sportswear. As our gift to you, you’ll choose a complimentary 3.4 oz bottle of one of our Z Zegna fragrances with any Z Zegna suit or sport coat purchase.*

*One per customer, while supplies last.
**No purchase necessary to enter. Please see an associate for details.
ALL EVENT INFORMATION IS SUBJECT TO CHANGE.