OMEGA has opened a unique pop up store dedicated purely to women’s watches. Located on New York’s Fifth Avenue, the “Her Time” Pop Up Boutique is only there until the end of March!
The newest of the collections is the timeless but classy ‘Tresor‘, with Kaia Gerber being the face of the campaign.
Vintage watches from the OMEGA museum are also on display. Inspired by OMEGA’s recent “Her Time” exhibition, the store gives visitors a unique insight in the brand’s history of women’s watchmaking. Amongst the elegant white and gold décor, many vintage timepieces and examples of classic advertising are on display, from Art Deco creations to secret jewelry watches from the brand’s early years.
A complete collection of current OMEGA ladies’ watches can be found on sale, with a special focus on the newly released Trésor collection, which has been uniquely crafted for a new generation of women in mind.
The store offers the perfect combination of heritage and modern style, and highlights OMEGA’s evolving designs over more than 100 years.
The OMEGA “Her Time” Boutique is located at 711 Fifth Avenue.
Opening hours are:
Monday to Friday: 10am –6pm
Saturday: 10am –6pm
*Review a Highlight of the pop-up on NYC Plugged’s Instagram*
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