It was definitely a great start to the annual Advertising Week, which falls on September 25th- 29th this year, brings together marketing, brand, advertising, and technology professionals. Growing each year, it is now in five major cities across the globe: New York, London, Tokyo, Mexico City and Sydney.
The Music Showcase concluded the day which started off with a panel titled: Is Your Brand Prepared for a Hip-Hop Future?; Hip-Hop now being the most popular genre for according to Nielsen.
Also presented by UMGB and Mass Appeal, the panel discussed the evolution of the Hip-Hop, its historic relationship with brands and ways to garner future success.
Panelists included the top individuals in the game, Ethiopia Habtemariam, President of Motown Records; Sacha Jenkins, CEO of Mass Appeal; Tuma Basa, Global Head of Hip-Hop at Spotify, and Shana Barry, Experiential Manager, Music & Entertainment at Anheuser-Busch Inbev.
Below are some highlights from the night!
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