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H&M Williamsburg ‘Brasserie Hennes’ Holiday

November 18, 2022 - December 30, 2022

H&M 'Brasserie Hennes' Holiday Pop-up

Just in time for the holiday season, H&M is opening a brand-new store experience in Williamsburg, Brooklyn, that is fresh and surprising while paying homage to the iconic neighborhood. Featuring a thoughtfully curated selection of the brand’s most fashionable styles, H&M Williamsburg will host exclusive programming and brand moments in a space designed to evolve throughout the year.

Every few weeks the brand will unveil a new “chapter” with updated fashion, visuals, experiential events, and a crop of celebrated, local neighborhood partners – bringing to life a new store concept that moves at the speed of style. “Brasserie Hennes”, inspired by a wintery French brasserie will be the perfect place to cozy up during the winter season.


The space will feature the best fashion from H&M’s holiday collections, as well as a highly curated market of local Williamsburg merchants selling their seasonal goods, perfect for gifting, from December 1st to December 30th.

A variety of products will be offered at the market, including scents, home goods, vintage pieces, gourmet foods, accessories, and beauty products, making H&M Williamsburg the perfect place to get your holiday look as well as a gift for your party host.

Featured merchants will include Buddies Coffee, High Valley Books (selling magazines), The Great Eros, Depanneur, Catbird, and others!


November 18, 2022
December 30, 2022
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