Jaeger-LeCoultre: The Reverso Stories Pop-up

Join Jaeger-LeCoultre to celebrate the creative and cultural universe of the exceptional Reverso design within a journey retracing more than 90 years of timeless modernity. The Reverso Stories exhibition presents a selection of carefully curated models from the legendary Reverso collection to take visitors into the world of fine watchmaking.

In a dedicated space, Jaeger-LeCoultre unveils its latest collaboration under the Made of Makers programme with three exclusive olfactory signatures for La Grande Maison created by acclaimed French perfumer Nicolas Bonneville.

Through this collaboration, the Scent Artist has interpreted the Maison’s olfactory identity with a portfolio of original fragrances each expressing a particular aspect of its story. Under Made Of Makers programme, Yiyun Kang one of the most talented Korean digital media artists, created the multi-media installation named Origin, a tribute to the ubiquity of the Golden ratio building a parallel between the symmetry in nature and the geometry of Art Deco design.

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