LEGO x Nike ‘Built to Ball’ Pop-up Experience

💌 Looking for more?  SIGN UP HERE  for our FREE weekly newsletter featuring more NYC events, guides, exclusive giveaways, and discounts!

The LEGO Group and Nike invite guests to the “Built to Ball” experience – an immersive, hands-on activation that invites kids to play their way. Every corner of the activation will invite kids
to build the game on their own terms. Guests can journey through basketball zones, including:

• Collab Court: A space where bricks and kicks collide! Explore Nike x LEGO products and strike a pose next to the life-size Nike x LEGO Dunk Shoe made of LEGO bricks.
• Minifigure Trading Card & Mystery Mural: Guests can create their own personalized basketball trading card with a custom digital LEGO minifigure and contribute to a collaborative mystery mural.
• Hoop Dreams Alley: Grab a basketball and test your skills in the game D-U-N-K, inspired by the iconic game of H-O-R-S-E, or take on a jump challenge against friends.
• Skyline Court: An open area court for kids to play 4v4 games, free play with friends, or take part in showing off their dunk skills to score a free photo of their slam dunk!
• LEGO Lawn & Customization Station: A chill zone for families and kids to relax and play. Pick your favorite color laces, stickers, and LEGO elements to add to your kicks on site or at home, and snag a photo with the oversized LEGO Bball head.

Hours: 11am-6pm, daily

Open to the Public