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Microgreens are displayed behind the counter in a vertical hydroponic farm. Microgreens are then harvested to order, and custom micro salad blends are then paired with local and seasonal toppings and dressings. For those unaware, microgreens are the shoots of salad vegetables, picked just after the first leaves have developed.
“Our mission with every project is to increase accessibility to regenerative food,” says Liz Vaknin, H2O and Our Name Is Farm Co-Founder. “Because the microgreens are cut-to-order and harvested at peak nutrition, they retain the highest possible nutritional value, providing almost forty times the nutrition as their fully mature counterparts. Seeds selected for microgreen harvest are often rejected for mature growth, making this ingredient a more sustainable choice.”
All toppings and proteins are chosen based on what is in season, and everything is sourced from domestic farms, ensuring the freshest salad. Whenever possible, ingredients are sourced from local makers throughout the five boroughs. This practice supports New York’s local community and keeps food miles low, reducing the carbon impact of your lunch. Additionally, growing microgreens hydroponically, as opposed to ordinary greens, reduces water and waste, making this salad even greener than it looks.
“People want quality, and they want it now,” says Shelley Golan, Co-Founder of Harvest2Order and Our Name Is Farm. “Why shouldn’t this apply to our food as well? New Yorkers seek quality food that they can grab quickly. H2O is the ultimate personification of this desire.”
H2O’s soft open is May 29th and will be fully operational on June 4th at the new North 3rd Street Market in Williamsburg. Customers will have a choice of picking from a recommended menu of salads and open faced toasts, which changes weekly, or designing their own salad or toast, based on two proprietary microgreens mixes curated by Our Name Is Farm.
North 3rd Street Market is located at 103 North 3rd Street, Brooklyn
Open 7 Days a Week
11am-3pm Until June 4th
7am-10pm After June 4th
About Our Name Is Farm
Our Name Is Farm is a digital and experiential media production and marketing company that works with sustainable food producers to define, grow and activate their brands. They have a social mission to increase access to and education about local, wholesome foods, and heavily advocate for these causes through their work with the New York City Agriculture Collective. Cofounders Shelley and Liz also serve on the boards for Food and Finance High School and Teens For Food Justice, respectively, and have collaborated with many other local nonprofits such as Grow NYC, Bubble Foundation and Emma’s Torch.