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89 Christopher Street
Sockerbit’s “Sweet & Swedish” Candy Store Gets a “Nutty & Norwegian” Makeover: Jarlsberg® Cheese Launches First-Ever Pop-Up at Sockerbit NYC
Jarlsberg® cheese – known for our mild, nutty taste and characteristic large holes — is taking over Sockerbit candy store in the West Village! As one of Norway’s most iconic brands, we connected with Sockerbit’s Scandinavian style – “Sweet & Swedish” meets “Nutty & Norwegian!” With high-end cheesewares provided by BOSKA Holland, this Nordic trio has come together to create a memorable and delicious retail experience.
There are so many reasons to come visit the Jarlsberg® Pop Up – including all-day cheese sampling! — but you only need to pick one, so come experience the world of Jarlsberg for yourself!
-Our Tasting Table features cheeseplate inspiration by Marissa Mullen (aka That Cheese Plate), Brooklyn based food blogger and stylist – styled for fun occasions including “That Brunch Vibes Only Plate,” “That Just for Bae Plate,” “That Friendsgiving Plate,” and more!
-Watch Marissa build two fabulous cheese plates on Septebmer 29 – and yes, visitors will have a chance to sample her creations! (4-6PM)
-Celebrity Chef George Duran will visit and share his favorite Jarlsberg® pairings and provide personalized tips on making your next special occasion even more memorable and delicious
-Purchase Jarlsberg® cut fresh from the 22 lb wheel – any size or shape you desire
-Boska Holland, the renowned maker of cheese accessories, is partnering with Jarlsberg® – when you buy cheese at the pop-up, bring home a Boska mini cheese planer as our free gift to you
-Learn about Jarlsberg’s rich history – dating back to 1956 — and our cheesemaking process
-With plenty of interactive areas to take photos, a hashtag printer is on-site so you can take home printed memories
-Post to social media using #JarlsbergNYC and get a “Sweet & Swedish” treat!