Featured Events
*DISCOUNT* ARTE MUSEUM: Immersive Media Art Exhibition
September 1, 2025 - November 30, 2025
Disney: Tim Burton’s The Nightmare Before Christmas Light Trail
September 25, 2025 - November 30, 2025
Flatiron Plaza
Celebrate 20 years of Kohl’s Cash! The Kohl's Cash Cruiser is going on the road, with New York as the first stop of its multi-city tour! Join them for a day full of Kohl’s Cash giveaways, goodies, photo moments, and pop-up fun. You can also expect daily sweepstakes and the hottest new deals and giveaways […]
Celebrate the launch of the new göt2b Curled Collection with a vibrant, curl-loving pop-up experience in the heart of NYC’s Flatiron District! The göt2b Curl House is all about embracing every wave, curl, and coil. Step inside the custom-designed 20-foot container fully wrapped and branded in bold göt2b colors and graphic elements. This eye-catching structure […]
Thorne, the leader in science-backed health and wellness solutions for personal performance is hosting a free public event in NYC on Thursday, May 8, and thought it could be a great fit for your audience that loves discovering exciting and free things to do in the city! They’re taking over Flatiron Plaza with our Just […]
If it's spring, then it's SNICKERS Eggs season. A 10-foot SNICKERS Chicken is taking over NYC's Flatiron Plaza, "laying" thousands of free SNICKERS Eggs all day long! Stop by and pick up yourself a SNICKERS Eggs, while supplies last. Fans outside NYC can still join the fun and enter for a chance to win a […]
Join Rabanne in celebrating the launch of its newest feminine fragrance, Million Gold For Her, at an immersive NYC pop-up. Dive into a world of golden energy and indulge in the exhilaration of golden success at the Million Gold For Her NYC pop-up. Immerse yourself in the sensual fragrance, a blend of fiercely feminine white […]
To show the world that Buldak is much more than instant noodles, the brand launched a new global campaign, "Splash Buldak," encouraging spice adventurers to add a splash of Buldak to any dish. Buldak is giving New Yorkers the opportunity to trade their saved up sauce packets from any restaurant for free Buldak Hot Sauce […]
Discover the new Spike Valentino Buttery Matte Lip Color with up to 10 hours of comfortable wear in NYC at the Valentino Beauty Spike Square Pop-up. The Spike Valentino Lipstick is infused with light-diffusing gel for a creamy matte finish and cotton oil extract to keep lips looking hydrated and nourished. The limited-time brand immersion […]
King’s Hawaiian, best known for their irresistible Hawaii-inspired foods has your new favorite snack – King’s Hawaiian Soft Pretzel Bites! Flatiron Plaza Launch 1:30-8pm Some things are just better together, like the sweet and salty flavor combo of their Pretzel Bites, and NYC & pretzels. At the Pretzel Bites Snack House (inspired by their original […]
Downy is inviting you to join them at their tennis-inspired pop-up experience, where Downy Rinse & Refresh, which fights odor in every wash, is taking center court. Receive free Downy product samples and swag, see the science behind Downy Rinse & Refresh, treat your swag to personalized embroidery, and participate in the “Sweat & Serve” […]
Chime has declared the wait for payday to be over. To help everyday people gain more freedom over their money, the banking app launched a revolutionary new offering, MyPay, that's unlocking America’s pay. To celebrate the launch of MyPay and underscore the need for change, Chime will kick off a cross-country tour: “America’s Big Unlock.” […]
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