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The newest hotel from Sir Richard Branson’s luxury lifestyle hotel brand brings a fresh hospitality concept to New York City’s NoMad neighborhood.

Virgin Hotels New York City has opened its doors to guests this month, with an official grand opening in spring 2023. The newest addition to the Virgin Hotels collection sits at the heart of the booming NoMad neighborhood and delivers a vibrant yet sophisticated hospitality experience in one of the world’s most exciting cities; making it the sixth Virgin Hotels in the United States and the seventh across the globe.

The hotel features 460 Chambers (guest rooms), Suites, and Penthouses; entertainment-anchored spaces including Everdene a 4,000 square foot indoor/outdoor distinct dining and cocktail experiences paired with nightly music and entertainment programming; an outdoor Pool Club exclusive to hotel guests; and more than 19,000 square-feet of meeting and event spaces – all with a picturesque backdrop of the city.


Credit: Virgin Hotels

To create a contemporary space that seamlessly melds the classic Virgin aesthetic with the dynamism of the Big Apple, Virgin Hotels tapped the Brooklyn-based design team at MARKZEFF and community-minded architecture firm Stantec to spearhead the design of the hotel.

While maximizing views throughout accommodations and public spaces, subtle design elements reference nearby Madison Square Park, with some bolder design components reminiscent of the Virgin brand including a signature red staircase connecting the third and fourth floors as well as other red accents like the Chamber doors.

The hotel also features an impressive art collection with over 100 different pieces. From the lobby’s “Where’s Richard?” mural by Nigel Sussman, inviting guests to play a Virgin-themed version of “Where’s Waldo,” to the hotel’s largest 2D piece “The Sweat of Disco” by artist Joeggu Hossmann, celebrating the city’s history, icons and party scene, the hotel’s collection is a nod to the legacy and future of the Virgin brand as well as New York City.


Virgin Hotels New York City features 460 Chambers, Suites, and Penthouses across 39 stories. All Chambers (ranging from 277 to 770 square feet) include floor-to-ceiling windows with views of the cityscape, including certain Chambers affording unparalleled views of the Empire State Building, the New Year’s Eve Ball Drop, and Macy’s Thanksgiving Day Parade. The Chambers features Virgin Hotels’ signature layout with two distinct spaces.

The Dressing Room, which includes a full vanity desk with a mirror, a closet for two, and an extra-large shower with a bench, allows guests to dress up or wind down with comfort. The Lounge features convenient amenities for both work and play, including the brand’s patented ergonomic lounge bed, a red SMEG® mini-fridge stocked with street-priced comforts, a smart TV, a yoga mat, and a cafe worktable. Guests will also find sensor-activated lighting that automatically illuminates when they walk by, as well as pet-friendly amenities for their beloved companions.

Travelers seeking the most luxurious overnight experience can book a stay in Sir Richard’s Flat, an impressive 2,800-square foot suite spanning the hotel’s 35th and 36th floors. The expansive duplex offers the pinnacle of urban living, featuring two bedrooms, including a spacious master bedroom; a striking walk-in bathroom with luxe amenities like a rain-head shower and bench, a soaking tub, and a vanity; a kitchenette; 24-foot windows with panoramic views of the city; and a curated art collection within the suite.

For all room categories, a guest stay is further enhanced through Virgin Hotels’ mobile app Lucy, which enables guests to control lighting and thermostats, request services, stream their own content or browse television programming, and order room services at the touch of a finger.

Food & Beverage

The hotel offers multiple culinary destinations onsite on the third and fourth floors. Everdene is a sprawling 4,000-square-foot dining and drinking venue offering a spontaneous and playful scene with sweeping views of the city, and menus serving seasonally driven dishes, shareable plates, and specialty cocktails. An epicenter of cultural activity, Everdene occupies the entire third floor of the hotel.

Everdene’s Bar provides guests with an elevated food menu and an inventive list of craft cocktails in a stylish setting, accented with Virgin’s quintessential rock-and-roll vibe. Featuring music and programming, daybeds and stadium-style seating for mingling, and several vantage points to take in city views, the indoor-outdoor space is an urban oasis where travelers and locals alike can come together and be a part of the inimitable energy of New York City.

Everdene Library Credit: Virgin Hotels

You can attend an art show in the Lounge, drink coffee while working in the Library, or take an outdoor yoga class in The Conservatory. The fourth floor is also home to the hotel’s signature, fine dining restaurant concept, encompassing immersive culinary experiences inspired by Italian and Latin cuisine, which will open in the coming months.


The Pool Club on the fourth floor combines indoor and outdoor space and is available exclusively to overnight guests. The seasonal deck and indoor lounge invite guests to relax and splash while taking dip in the heated swimming pool to indulging in cocktails and shared dishes against the backdrop of the Empire State Building. Additional hotel amenities include a state-of-the-art gym, complimentary Wi-Fi, a business center, and much more.

In advance of their stay, guests can sign up for the brand-wide guest preferences and loyalty program, The Know, to unlock a personalized stay, member-only rates, room upgrades, exclusive dining and event offers, and other hotel perks. The perks keep coming when The Know members sign up for Virgin Red, the rewards club from Virgin. For stays at Virgin Hotels New York City through April 30, 2023, The Know members will earn double points per stay. Points can be used to unlock rewards across the Virgin family or redeem for unique experiences from your favorite brands.


The hotel boasts an array of enticing spaces with countless configuration options for social events, weddings and galas, meetings, launch parties, fashion shows, private concerts, and other gatherings. Set atop the 38th floor showcasing glass walls 30 feet high on three sides with spectacular views of Manhattan and a private outdoor observation deck, The Sky Lounge is one of New York City’s most coveted event spaces. There is also an intimate cocktail bar for private events located on the 39th floor overlooking the lights of Broadway and the Empire State Building. Additional spaces for meetings and events include two meeting rooms, pre-function and boardroom spaces, private dining room, and The Conservatory.

Looking to plan a stay? Virgin Hotels New York City is located at 1227 Broadway on the entire block between 29th Street and 30th Street. They currently have special offers available and reservations can be made by visiting www.virginhotels.com/nyc or by calling 844.556.7597.

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