Calendar of Events
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16 events,
Squid Game: The Experience
Dive into epic gameplay at Squid Game: The Experience! Take on beloved—and dreaded—challenges from Netflix’s iconic series, plus a handful of brand-new games exclusive to New York in this high-stakes […]
Candlelight Concerts in New York
Candlelight Concerts bring the magic of a live, multi-sensory musical experience to awe-inspiring locations like never seen before in New York City. Discover the music of Beyoncé at The Church […]
Movies at the United Palace with Lin-Manuel Miranda 2025
Movies at the Palace with Lin-Manuel Miranda presents its 2025 season, celebrating the 10-year anniversary of Hamilton on Broadway with a series of recent films starring the original Broadway cast […]
Coachtopia Pop-up at Bloomingdale’s
The Carousel @ Bloomingdale’s: Coachtopia will be a playful pop-up that celebrates the circularity-focused Coach sub-brand's vision of a more sustainable future for fashion through products, interactive experiences, and more. […]
Korean Cultural Center New York: Korean Movie Night
The Korean Cultural Center New York proudly presents New Korean Movie Night, a regular screening series showcasing a diverse range of Korean and Korean American films, including short films, documentaries, […]
New York Philharmonic ‘Take a Breath’ Series
Embark on a transformative journey with the New York Philharmonic’s Take a Breath program. In collaboration with Northwell Health, Mother AME Zion Church, and First Baptist Church of Corona, this […]
NYPL World Literature & Arts Festival 2025
The New York Public Library’s World Literature & Arts Festival brings together trailblazers from diverse disciplines and backgrounds to celebrate storytelling—through books, performances, culinary traditions, and beyond—while shining a spotlight […]
Knicks All New York Block Party 2025: Fan Plaza + Watch Parties
The Knicks Fan Plaza, presented by Dunkin', will be open before every home playoff game. Meet up with your fellow Knicks fans at Knicks Plaza, at Plaza33, to get into […]
Action Bronson: BAKLAVA Mega Store
Experience the full world of Action Bronson as his BAKLAVA brand takes over Shopify New York. Attendees will find a wide selection of items ranging from footwear and apparel to […]
BandLab x d4vd Experience
BandLab and breakout artist d4vd are teaming up for a three-day pop-up experience in New York City to celebrate the release of WITHERED, his debut album on Darkroom/Interscope. The BandLab […]
The Ordinary ‘The Secret Ingredient’ Pop-up
The Ordinary, known for its commitment to transparency and accessible pricing, is hosting the “Secret Ingredient” pop-up in Soho! Inspired by the skyrocketing prices of celebrity-endorsed products, The Ordinary is […]
Macy’s Flower Show 2025
The 2025 Macy’s Flower Show, starring YSL BEAUTY, returns to Macy’s iconic New York City Herald Square flagship, inviting guests to experience Surrealist Gardens and mesmerizing floral displays. In addition […]
The Walking Dead: Dead City Takeover
AMC Networks is hosting The Walking Dead: Dead City takeover in New York City ahead of the highly anticipated season two series premiere set in a post-apocalyptic Manhattan on Sunday, […]
NBA: Road Trip to the Trophy Tour
NBA: Road Trip to the Trophy Tour
After 82 regular-season games and a game or two in the SoFi NBA Play-In Tournament for four teams, the 2025 NBA playoffs are finally upon us. To get ready for […]
H&M Portrait Session with Morgan Maher
H&M Portrait Session with Morgan Maher
To celebrate H&M's S/S 2025 campaign Notes On Being, they'll be hosting an In-Store Photo Studio at our Times Square flagship store in New York. Photographer Morgan Maher will be […]
Camille Rose x Cloudy Donuts: Guava Bloom Takeover
Camille Rose x Cloudy Donuts: Guava Bloom Takeover
Camille Rose, the leading multicultural hair care brand, is taking over New York City by transforming the popular Cloudy Donut Co.’s Soho location into a sweet, immersive pop-up filled with […]
10 events,
10 events,
12 events,
Netflix: Nonnas Premiere Screening
Netflix: Nonnas Premiere Screening
After losing his beloved mother, a man (played by Vince Vaughn) risks everything to honor her by opening an Italian restaurant with a group of actual nonnas- grandmothers- as the […]
HASK Mane Course Market
HASK Mane Course Market
You’re personally invited to HASK Mane Course Market—an intimate, multi-sensory evening celebrating hair recovery, indulgence, and community. Savor bites, sips, and beauty treats for every sense. Only 60 guests will […]
13 events,
100 Years of Leica: Witness to a Century
Leica Camera is proud to present 100 Years of Leica: Witness to a Century in partnership with the Meatpacking BID. This full day of interactive arts and culture events will […]
Glow Recipe ‘Dew & Glow’ Community Walk
Glow Recipe’s Dew & Glow Community Walk is coming to 7 cities to celebrate their NEW Watermelon Glow Dew Shield SPF 30! They’re teaming up with Splits59 for a walk […]
AriZona x Thierry Lasry Pop-up
AriZona’s taking over SoHo, NYC for 3 days only with Thierry Lasry. All your fave Big Cans, fresh merch, giveaways, & a 21+ speakeasy debuting AriZona HARD with Vodka. AriZona […]
Fora Travel Pop-up
Reimagine how you plan your next trip. This May, visit Fora in SoHo, where they’re transforming the traditional travel agency experience. Their space is an immersive, design-forward concept where you […]
Eucerin Skin Institute
Eucerin Skin Institute
The search for a collection that visibly reduces dark spots is over. Experience Eucerin's revolutionary new Radiant Tone Collection! Attendees will get the chance to try out the face care […]
Maker’s Mark Knicks vs. Pistons Game 6 Watch Party
Maker’s Mark Knicks vs. Pistons Game 6 Watch Party
As our squad faces the Detroit Pistons in a pivotal Game 6, Mustang Harry's becomes basketball central. DoNYC partnered with Maker's Mark to craft an evening worthy of New York's […]
13 events,
Nēmah Pop-up
Nēmah is a science-backed, vegan skincare and wellness collection designed to nurture women at every stage of life and beauty. Rooted in sustainability and maternal love, Nēmah empowers women to […]
Kendra Scott Mother’s Day Garden Pop-up
Just in time for Mother's Day, Kendra Scott will transform the Soho Diner Garden into a shoppable experience featuring Kendra Scott’s Mother’s Day collection and customizable, personalized jewelry through the […]
Dr.Jart+ x Sephora Korean Skin Mart
Visit the Dr.Jart+ Korean Skin Mart, where K-beauty meets the vibe of a convenience store in Seoul. Find skincare bestsellers for fast visible results, play games, win prizes, and score […]
Nordstrom: New Balance at The Corner
Sport meets culture with the launch of New Balance @ The Corner, a pop-up shop that brings the ethos of New Balance to life through an immersive experience. This three-month-long […]
19 events,
Your Reformer NYC Takeover
To celebrate Pilates brand, Your Reformer's launch into the Northeast, they are hosting a 3-day pop-up in NYC with free On-Demand classes (suitable for all skill levels), complimentary goodies, Reformer […]
Lancôme x Farmgirl Flowers Mother’s Day Flower Cart
Join Lancôme as they celebrate Mother’s Day in collaboration with Farmgirl Flowers to receive a free 3-stem bouquet at the Parisian flower cart experience. In addition, the first 100 visitors […]
Clarins: Sweetheart Saloon Lip Pop-up
You’re wanted at Clarins' first-ever pop-up in NYC! Try their best-selling lip favorites, snap a moment in the photo booth, grab cute merch, and more! Highlights: • Shade matching at […]
SK-II Pop-up
SK-II is bringing something BIG to NYC. Receive free SK-II minis and ice-cold Matcha powered by Nami Matcha while you step into their immersive skincare experience. Hours: 10am-3pm, daily Location: […]
CALPAK Corner Store
CALPAK Corner Store
CALPAK is officially here for one day only & you’re invited to visit the ultimate city experience: The CALPAK Corner Store. Highlights: - Free Coffee and Tea* - Free Luka […]
Brooklyn Museum First Saturdays May 2025
Brooklyn Museum First Saturdays May 2025
Bring your friends and family to Brooklyn Museum's May First Saturday, showcasing the vibrant artistry, rich histories, and recreations of the Asian American and Pacific Islander diasporas in New York. […]
14 events,
12 events,
Cointreau ‘MargaRight Vault’ Pop-up Bar
Cointreau ‘MargaRight Vault’ Pop-up Bar
This year, Cointreau is unlocking The Cointreau MargaRight Vault – an exclusive one-day pop-up bar experience in New York City. Margarita enthusiasts can head to the 14th St Passage on […]
Live from E! – The Met Gala 2025
Live from E! – The Met Gala 2025
You are cordially invited to Live from E! - The Met Gala! Join E! for the ultimate insider access to the stars and style on fashion’s biggest night. Dress to […]
Hornitos Mex Gala
Hornitos Mex Gala
This Cinco de Mayo, Hornitos Tequila is throwing a party for everyone. Because Cinco de Mayo is for everyone. So anyone, anywhere, can join! For all of their local Hornitos […]
10 events,
Brookfield Place ‘Beyond the Pages’ Literary Series
Meet authors and influencers, join a book club, and select a free book to take home, during Brookfield Place Beyond the Pages literary series taking place from May to November. […]
FIGS Nurses Week Wellness Pop-up
As burnout continues to take a toll on nurses across New York City (65% of nurses nationwide), this Nurses Week (May 6–8) brings something they don’t often get: a moment […]
12 events,
ZYRTEC x Lewis Miller Flower Flash
ZYRTEC x Lewis Miller Flower Flash
April showers bring May flowers – even underground! In partnership with NYC floral artist and creator of Manhattan’s famous “Flower Flash,” Lewis Miller, ZYRTEC is popping up with unexpected blooms, […]
The Honest Kitchen ‘Feed Them The Best’ Pop-up
The Honest Kitchen ‘Feed Them The Best’ Pop-up
In line with National Pet Week, The Honest Kitchen—a pioneer of human-grade pet food—is hosting a joyful tribute to the unconditional (and occasionally chaotic) love we share with our four-legged […]
14 events,
Verizon x Complex ‘Good Vibes Concerts’: Joe Kay of Soulection
Experience The Ultimate Latin Culture Concert with Verizon Fios & Complex in New York City! Verizon FIOS, in partnership with Complex, presents the Good Vibes / Buena Vibra Concert Series […]
Aesop Mother’s Day Celebration
For Mother’s Day 2025, Aesop will be celebrating the uplifting work of bakery organizations that support marginalized communities. Stores across New York City will feature abundant installations of baked goods […]
McDonald’s: The Sauce Drawer
McDonald’s is upping its chicken game with all-new McCrispy Strips: irresistibly craveable chicken strips made with juicy, 100% white meat and bursting with bold pepper seasoning and the perfect pairing, […]
Thorne ‘Just Add Water’ Pop-up
Thorne ‘Just Add Water’ Pop-up
Thorne, the leader in science-backed health and wellness solutions for personal performance is hosting a free public event in NYC on Thursday, May 8, and thought it could be a […]
15 events,
Vita Coco: Nostalgia Mall Pop-up
Mark your calendars! Vita Coco is giving you the chance to relive your favorite early Y2K tradition, a shopping day at the mall, for one weekend only. Introducing: The Nostalgia […]
Fenty Beauty: The Gloss Bomb Shop
Fenty Beauty is bringing you a Gloss Bomb takeover you won’t want to miss! Celebrate Rihanna’s best-selling Gloss Bomb lip gloss with a first-of-its-kind immersive pop-up experience powered by Shopify […]
Poker Face: Charlie Cale’s Back On Her Blsh*t Rest Stop
To celebrate the long-awaited return of Poker Face — Peacock’s star-studded, Emmy Award-winning, critically adored mystery-of-the-week series — the streamer is pulling off a one-of-a-kind takeover in New York City. […]
The Wavytalk Van Mother’s Day Celebration
The Wavytalk Van is rolling up to NYC! Come celebrate Mother's Day with them. You can expect free hairstyling, spin to win prizes, photo ops, product demos, and more. […]
20 events,
Blank Street Picnic Stand
To celebrate the season, Blank Street is setting up a charming picnic-inspired stand. They'll be serving our latest Spring Specials with surprise drops of limited-edition picnic essentials you can't get […]
*DISCOUNT* The Big Bounce America 2025
⚡NYC Plugged Exclusive Discount⚡ Get 15% off your tickets with promo code 'NYCPLUGGED15' The Big Bounce America, home of the World’s Largest Bounce House, will inflate cities from coast to […]
Miu Miu ‘Tales & Tellers’
Miu Miu announces a second iteration of ‘Tales & Tellers’ in New York envisaged by Miuccia Prada, conceived by Goshka Macuga, and convened by Elvira Dyangani Ose. Tales & Tellers […]
Thayers Mother’s Day Pop-up Truck
Thayers Mother’s Day Pop-up Truck
As the Mother of all Toners, join Thayers for Mother's Day celebrations one day early with a pop-up. They will be offering product samples of Thayers Rose Toner along with […]
Saturdays at Bloomingdale’s: It’s a Mother’s Day Party
Saturdays at Bloomingdale’s: It’s a Mother’s Day Party
Join Bloomingdale's for an early Mother's Day celebration and enjoy delicious treats, DJ beats, special gifts, bouquet bars, customization opportunities, and so much more while you shop exclusive styles. Find […]
Fever-Tree Cinco de Mayo Mercadito
Fever-Tree Cinco de Mayo Mercadito
Celebrate at Fever-Tree’s Mercadito — the perfect way to kick off tequila season. They're popping up in NYC for a belated Cinco de Mayo celebration (blame the rain!), featuring their […]
14 events,
‘Mothers of Max’ Pop-up
‘Mothers of Max’ Pop-up
Max is honoring motherhood and bringing some of their favorite on-screen Moms to life with a visually stunning artistic installation featuring floral sculptures of Victoria Ratliff (“The White Lotus”), Daenerys […]
11 events,
LOOPS Pop-up Coffee Truck
Celebrate the upcoming launch of LOOPS’ latest skincare innovation. To kick things off, LOOPS is popping up in SoHo & Bryant Park with a coffee truck experience designed to perk […]
Mattress Firm Nurse Appreciation Month Celebration
Mattress Firm Nurse Appreciation Month Celebration
To celebrate Nurse Appreciation Month, Mattress Firm is partnering with Ciara Miller, a registered nurse and reality TV personality, to host a special in-store event honoring the everyday contributions of […]
14 events,
Italy on Madison
Discover the Italian heritage at a three-day sensory journey through the finest Italian DESIGN, FASHION, BEAUTY, FOOD, and LIFESTYLE. Italy on Madison is an initiative organized by the Italian Trade […]
Wayfair ‘Chair-Aides’ Pop-up
Wayfair ‘Chair-Aides’ Pop-up
Need a moment to escape the rush? Wayfair is bringing comfort and style to the heart of Grand Central, offering a chance to pause, recharge, and try out some of […]
BeautyStat: The Power Pout Lab
BeautyStat: The Power Pout Lab
BeautyStat's Power Pout Lab invites you to join them for a day filled with all things lips! Get ready to pucker up and discover formulator-led knowledge in lip care, gloss, […]
Amazon Pet Day Pop-up
Amazon Pet Day Pop-up
In celebration of National Pet Month, on May 13th Amazon is kicking off their fourth annual two-day Pet Day Sale with an immersive NYC pop-up for pet lovers… and their […]
14 events,
Uber GO-GET Pop-up
Uber is announcing several new products to help you go anywhere and get anything at our annual GO-GET event. Whether you’re a daily commuter, a major foodie, or an Uber […]
Good Morning America: GMA 5K
Good Morning America: GMA 5K
The GMA 5K is Good Morning America's first-ever fun run/walk, broadcast live on Good Morning America! You're invited to join them on Governors Island in New York City for a […]
Laneige x Boba Guys Bubble Tea Shop
Laneige x Boba Guys Bubble Tea Shop
Laneige is celebrating the launch of their Bubble Tea Collection lippies with “The Laneige Boba Special,” their custom Matcha & Taro Boba drink — available at all Boba Guys locations […]
Maker’s Mark Knicks vs. Celtics Game 5 Watch Party
Maker’s Mark Knicks vs. Celtics Game 5 Watch Party
Legends is the place to be as Game 5 against the Celtics takes center stage. DoNYC has teamed up with Maker’s Mark to bring fans an evening filled with high-intensity […]
13 events,
Torani Little Treat Truck ‘Flavor Factory’ Experience
Join Torani at their Flavor Factory Experience, the Little Treat Truck in Astor Place Plaza! Create a free custom Torani drink, explore our history, check out their first-ever merch line, […]
Keys Soulcare + Mama Glow Mother’s Day Soulcation
Keys Soulcare + Mama Glow Mother’s Day Soulcation
Join Keys Soulcare for a Soulcation at The Soft Space by Mama Glow for a morning of good vibes, wellness experiences, and community connection. Wellness Experiences: A soulful soundbath + […]
20 events,
ByHeart: The Mini Mart
New parenthood can be a challenge, especially when it comes to traveling with little ones. To celebrate the world’s smallest jetsetters, ByHeart, an award-winning infant nutrition company, is hosting The […]
Sports Illustrated Swimsuit Social Club
To celebrate the release of the highly anticipated 2025 issue, Sports Illustrated is hosting the Sports Illustrated Swimsuit Social Club—a two-day, members-only pop-up hidden in the heart of NYC. Designed […]
Dr. Barbara Sturm Anti-Inflammatory Haus
Join world-renowned anti-inflammatory pioneer, Dr. Barbara Sturm, alongside leading industry experts and special guests, for a first-of-its-kind townhouse takeover exploring skincare science, hydration, nutrition, movement, and mindfulness for full-body wellness […]
The Song of Skin Hotel Pop-up Shop
Song of Skin invites you to check in for its second annual pop-up — the Song of Skin Hotel — a skincare escape in the heart of New York City, […]
Wavytalk Streamline Pro Pop-up
Step into the future of steam hair styling at Wavytalk's NYC pop-up. Get styled by the pros, score exclusive goodies, snap iconic moments, and be the first to try the […]
MLB Mets vs. Yankees Viewing Parties at the World Trade Center
The World Trade Center, in partnership with MLB, will host an official 2025 Rivalry Week viewing of New York Yankees vs. New York Mets games. For the three-day viewing event, […]
Sonny Angel x CASETiFY ‘Wild Haven’ Pop-up
Sonny Angel Fans is coming to the Big Apple! Shop their NEW Sonny Angel x CASETiFY enchanting Wild Haven collection, snap cute photos with your Sonny, score freebies and dreamy […]
SNIPES A’ja Wilson A’One Indigo Girl Launch
SNIPES A’ja Wilson A’One Indigo Girl Launch
SNIPES and Nike are bringing you some heat! Head over to the SNIPES store in Harlem for a night of great music, free food, and tooth gems! You will also […]
Mercer Street Block Party 2025
Mercer Street Block Party 2025
In celebration of NYCxDesign 2025, Irish furniture brand Orior will host the Mercer Street Block Party - collaborating with showrooms and galleries along Mercer Street, between Grand and Canal, and […]
21 events,
COMPLEX Family Style Food Fest
Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a heavy-hitting, curated lineup of the best chefs, restaurants, brands, and entertainment, will make its […]
Majesty’s Pleasure x Matcha Dive: Matcha Served
Majesty’s Pleasure x Matcha Dive: Matcha Served
Join Majesty's Pleasure for MATCHA SERVED, a one-day-only event, where beauty meets matcha—featuring complimentary matcha drinks, refreshing giveaways, and moments of indulgence in partnership with Matcha Dive. RSVP Below!
Pedigree: Hot Dog Stand
Pedigree: Hot Dog Stand
Sauces play an integral part in food culture for people, so why should we leave our furry friends out? To celebrate the start of summer grilling season and the launch […]
Hampton Water Rosé Tour 2025
Hampton Water Rosé Tour 2025
Hampton Water Rosé is bringing the Hamptons to you with the Hampton Water Rosé Tour, making stops across the U.S. Join them as they're heading to NYC! Gather your friends, […]
Florastor ‘Gut Check’ Pop-up
Florastor ‘Gut Check’ Pop-up
Leading gut health brand, Florastor, is celebrating the launch of its NEW Her Florastor Probiotic with a giveaway of new product samples and florals. While supplies last. This exciting launch […]
14 events,
9 events,
10 events,
Winky Lux Pink Lemonade Stand
Winky Lux Pink Lemonade Stand
Swing by the Winky Lux Pink Lemonade Stand in SoHo for free lemonade slushies and free limited-edition Winky Lux Pink Lemonade Balm. Sip, swipe, and cool off with the cutest […]
Nutrish ‘New Look, Same Nutrish’ Pop-up
Nutrish ‘New Look, Same Nutrish’ Pop-up
Nutrish – a dog and cat food and treats brand – is marking a new chapter as it announces a full brand refresh. Available nationwide this spring and summer, the […]
8 events,
9 events,
Elizabeth Arden x Librae ‘Coffee with My Younger Self’ Pop-up
Elizabeth Arden x Librae ‘Coffee with My Younger Self’ Pop-up
To celebrate its new campaign, Advice To My Younger Self, Elizabeth Arden is teaming up with NYC café Librae for a one-day pop-up: Coffee with My Younger Self. Guests can […]
8 events,
8 events,
9 events,
Experience Dan’s Rosé Soirée This Memorial Day Weekend
Experience Dan’s Rosé Soirée This Memorial Day Weekend
Join Memorial Day weekend for the summer’s signature event, Dan’s Rosé Soirée presented by Wilmington Trust. Celebrate with the season's unofficial drink….rosé! Enjoy flowing rosé wine from around the world […]
7 events,
Ardbeg Day 2025
Ardbeg Day 2025
Get ready for the smokiest, peatiest annual celebration of the year at Stone Street. Join Ardbeg for a day filled with immersive experiences, cocktail tastings, and savory bites. Whether you're […]
