Credit: Ross Figlerski
@IssaPRofficial
This past NYFW, model set and industry notables joined Cache with Issa PR, a luxury brand strategy and marketing agency, both celebrating their fourth birthday at The Soho Grand Hotel.
The celebrations took place alongside Downtown Manhattan’s cultural curators and NY and LA agency, Q Models. The party featured a dynamic jazz and funk performance by Edson Sean, and a vinyl set by Pordosol.
Since its inception in November 2014, Issa PR has worked with clients, such as Absolut and Absolut Elyx, Vogue Italia, Def Jam Records, Fendi, Davidoff Cool Water, and Hyatt executing events at Art Basel, NY Fashion Week, Frieze and Sundance Film Festival. The agency also handles a range of philanthropy and social justice campaigns which have included NGOs such as START that rescues orphans from Lebanon, Syria, Palestine and Jordan through to Many Hopes that rescues children from poverty and corruption in Kenya. Cache has organized parties for Dior, luxury sneaker brand FACTO, and live events for Soho House and The Soho Grand.
Viet N’Guyen, founder and CEO, Issa PR said “We’re thrilled to celebrate our fourth anniversary this year with Cache and Q Models, and are proud of the campaigns we’ve created for clients around the world. Thanks to everyone who attended during NY Fashion Week and we look forward to a successful few years to come”.
Eric Essebag from Cache said, “Our four year anniversary was an unforgettable celebration for Caché, as we curate many events in downtown Manhattan. From hot, and up and coming musicians to new and celebrated DJs, we hope to continue creating exciting and memorable parties in NYC.”
Notables at the event included new fashion designer, Sharerkia Barksdale from Seam 25, hot singer songwriter Natti Vogel, American Beauty Star MUA, Samson Smith, Ralph Lauren model – Stefano Maderna, Lanvin model – Federico Cola, models from Q and many others.
