The next generation of Air technology is here. Meet the new Air Max Dn, equipped with a revolutionary Dynamic Air tech built to give you an energizing, reactive sensation with every step. Pull up to these unreal events across New York to celebrate some fresh Air. RSVP via links below! Dynamic Land at Duggal Greenhouse […]

All Aboard – the Knicks Crosstown Express, presented by DoorDash, is back! The Crosstown Express will be packed with fun activations like daily ticket giveaways, shooting contests, live music, unique photo opportunities, surprise appearances from Knicks legends and influencers, and so much more. Also…before every Playoff game at home, the bus will stop at The […]

Christophe Robin, the Parisian luxury hair-care brand, is celebrating its 25th Anniversary by sampling their best-selling products with an interactive Pop-up truck in NYC, giving you a chance to discover the brand’s visionary approach to hair and scalp health. Join Christophe Robin to sample their best-selling Cleansing Purifying Scrub with Sea Salt and Regenerating Mask […]

The spirit of the Hawaiian Islands arrives in New York City in celebration of “Lei Day.” Mana Up invites you to its first-ever NYC pop-up! During this three-day immersive shopping experience in Shopify NY’s SoHo space, browse Hawai’i’s unique, island-made products, meet the talented creators, taste some artisanal specialties, and enjoy fun, interactive events — […]

Join Anastasia Beverly Hills for an exclusive pop-up event celebrating the launch of their new Beauty Balm Serum-Boosted Skin Tint. Featuring: FREE shade matching to find your perfect hue Pro tips from their beauty experts Exclusive offers & giveaways Hours: Friday, April 26th, 2 – 6pm Saturday, April 27th, 10am – 6pm Sunday, April 28th, […]

Hero Cosmetics Pimple Pop-up is HERE! Hang with them across NYC & get skincare freebies and more* *While supplies last Schedule: Friday, April 26th, Rockefeller Center Saturday, April 27th, Union Square Sunday, April 28th, Washington Square Park

To celebrate the launch of the Glossier You Travel Spray, Glossier is set to scent New York City, with pop-up moments up throughout. Since its inception, Glossier You has become a runaway hit – with one bottle being sold every 40 seconds. NYC residents may spot Glossier branded taxis and branded box trucks will flow […]

Glossier will be serving complimentary Magnolia Bakery Strawberry pudding cups in their retail stores to celebrate the launch of their new Strawberry Balm Dotcom! These will be available for a limited time to all guests, a purchase is not required. While supplies last. The original formula of their cult-favorite, do everything lip balm returns in […]

Teremana’s “Most Mana-ful Bars in America” Awards, is a new national competition to find and celebrate the hospitality spaces that bring the spirit of Mana to life. Throughout April, consumers across the country had the chance to nominate places they believed to be deserving of this unique recognition. Mana is at the heart of all […]

Superegg is thrilled to announce its inaugural NYC Pop-up this Spring! This event marks the debut of their latest product innovation, and they want to celebrate with you. Dive into an immersive brand experience and explore their entire collection of transformative skincare designed to enrich your well-being and urban lifestyles. Schedule Friday, May 3rd 10 […]

Feel Good Foods, the leading gluten-free frozen food brand known for its variety of crave-able, better-for-you shareable delights is popping up in NYC! Join them for a one-day-only gluten-free immersive diner experience where patrons will be able to enjoy some of the brand’s most popular dishes, like their Potstickers, Mac & Cheese Bites, and Mozzarella […]