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Aerie Hidden Gems Marketplace

August 15 @ 12:00 pm - 6:00 pm

Aerie Hidden Gems Marketplace

Aerie has searched high and low for the best treasures and is bringing its first-ever marketplace to NYC. The event will feature a curated selection of the city’s most joy-inducing treasures, alongside Aerie’s own Hidden Gems “It List” of cozy, comfy products for Fall 2023.

Guests will have the chance to donate their used bra styles before getting fitted in a new bra from Aerie’s Fall 2023 Collection by one of the brand’s specialists. All donations will go to Free the Girls – a non-profit that turns new and gently used bras into economic opportunity and a path to freedom for sex trafficking survivors.

In addition, all guests will also have the chance to win special prizes through the prize wheel, pick up the brand’s custom newspaper and much more!

Throughout the activation, complimentary custom booths will feature the following brands that were hand-selected by Aerie for embodying its mission of making people feel good inside and out, inspiring positivity, uniting community, and promoting confidence:

  • Brooklyn Blooms: Found by LaParis Phillips, the floral boutique believes that everyone is an individual and deserves to have florals tailored just for them.
  • Inked by Dani: Temporary tattoos founded by Dani Egna strives to inspire everyone to express themselves through hand-drawn wearable art.
  • Kobrick Coffee Co.: Founded by Samuel Kobrick who was inspired by the lights and energy of Manhattan and began brewing coffee that “brewed” those same feelings.
  • Mikey Likes It: Founded by Michael “Mikey” Cole who makes homemade artisan ice cream inspired by pop culture.
  • Palace One Eleven: Crystal and wellness shop founded by Pepper Bass with a mission to share high-quality rare crystals and deliver premium value while withholding the highest standard of integrity.
  • PopUp Bagels: TikTok sensation founded by Adam Goldberg with the intention of creating a fun and exciting experience for bagel lovers who appreciate high-quality, artisanal ingredients.
  • Schmackary’s: Bakeshop, founded by Zachary Schmahl, with a mission to delight the taste buds of today and tomorrow with a side of mid-western hospitality.
  • Sunday Forever: Female-run jewelry business, founded by Ashli Stockton, is driven by a sense of community and commitment to handcrafted quality.
  • Tom’s Perfect 10: Instagram-famous granola, founded by Tom Bannister, husband of fashion legend Eva Chen, that prides itself on having a strong community-oriented model, deeply valuing what its followers and taste testers think.


August 15
12:00 pm - 6:00 pm
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Gansevoort Plaza
9th Avenue and Gansevoort Street
New York, NY United States
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