AFIMI ‘The Essence of Jamaica’ Pop-up

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To celebrate the journey, growth, and legacy of Shelly-Ann Fraser-Pryce, you are cordially invited to a curated weekend for the official launch of AFIMI: The Essence of Jamaica.

This weekend is dedicated to fans, friends, and all those who have stood by Shelly-Ann Fraser-Pryce throughout her career and incredible evolution as an athlete, mother, and businesswoman — a reflection of resilience, excellence, and heritage. Their hair care line is designed for various hair types, featuring effective and easy-to-use products formulated with all-natural botanicals sourced throughout the islands of the Caribbean.

Highlights: 
Genesis Lab
Dive into the details of Shelly-Ann’s love for hair, inspiration for the collection, and brand values.

Kingston Cafe presented by Grace
Enjoy food and beverage items courtesy of Grace Foods, RedStripe, and other Caribbean favorites.

Fireside Chat: “Shelly-Ann in a New Lane” in conversation with Teen Vogue’s Dani Kwateng- February 1st, 1pm
An intimate fireside conversation about Shelly-Ann in the beauty space and vision for AFIMI.

Champion Gallery presented by Nike
Discover the wigs that accompanied Shelly-Ann during some of her most iconic career-defining moments.

AFIMI Salon
Take a seat in our chair for a fun photo opportunity with the collection in the AFIMI salon.

Hours: 11am-6pm, daily

RSVP Below!