Allure ‘Best of Beauty’ The Live Event 2023

Every year — for 27 years – Allure editors have swatched and slathered and swiped to lead you to the products that truly deliver: the Best of Beauty. This year — for the first time — they want you to experience life as a beauty editor as we showcase our 2023 Best of Beauty Award winners with a live event in New York City.

Best of Beauty: The Live Event is a day of discovery, conversation, and, of course, pampering. Highlights will include product sampling, hair, skin, and nail treatments, conversations with our celebrity friends including John Legend, and more.

WHAT TO EXPECT

There’s so much to explore at Best of Beauty: The Live Event. When you’re not sampling products in editor-curated booths in the Allure Beauty Closet, you’ll be able to…

• Pop in to one of our expert-led discussions, including a meet-and-greet with the Allure editors, and a frank roundtable on beauty and aging.
• Relax with exclusive treatments like skin assessments, mini-manicures, hair styling, and tons of product sampling.
• Shop Best of Beauty winners and relax in the lounge where you’ll connect with other beauty-obsessed insiders, including Allure editors.
• Enjoy fun pop-ups, food and beverage tastings, and more surprises throughout the day!

Admission

GA (General Admission)

• Explore the Allure Beauty Closet featuring editor-curated experiences from our Best of Beauty winners and partners, complete with product testing, sampling, and more.
• Sign up for specialty skin, hair, and nail treatments throughout the day.
• Reserve a seat at one of our master classes or panels led by Allure editors featuring beauty pros and celebrity brand founders. (If you want to attend an additional session, entrance will be available on a standby basis.)
• Take home a gift bag with full-size products from our Best of Beauty winners and event partners. ($125 value)
• Relax and recharge (literally and figuratively) in our lounge areas where you’ll connect with other beauty enthusiasts, including Allure editors.

VIP 
Enjoy all the perks of GA, plus:

• Secure early entry for an exclusive VIP hour and be the first to explore the Allure Beauty Closet and connect with Allure editors.
• Take advantage of VIP-only appointments, including Xeomin (incobotulinumtoxinA) treatments for frown lines*, and more.
• Enjoy VIP-only access to the first panel of the day: an editor-led discussion on life as a beauty editor and the products and innovations Allure is most excited about right now. Plus, receive priority access to book one additional panel in advance.
• Take home a VIP gift bag with premium full-size products from our Best of Beauty winners and event partners. ($400 value)

If VIP is sold out, secure GA, and join the waitlist to upgrade in the event there is more VIP.