American Express x NBA 2K23 Lab

A celebration of all things Amex and NBA 2K23.

This four-day interactive experience will be open to the public and give guests the opportunity to sharpen their NBA 2K skills with 1:1 lessons from game experts, recreate iconic NBA moments from the game IRL, participate in activities like sneaker cleanings and an in-house barber, and much more. There will be gaming areas that will feature experienced 2K coaches so participants can directly build new skills into their game.

All those who visit the American Express x NBA 2K23 Lab on-site, and watch it on Twitch, will receive a complimentary digital certificate (POAP) to commemorate their experience, courtesy of American Express. Card Members will also be able to receive NBA 2K23 locker codes, helping improve their in-game avatars’ level. Jason Markk will be on hand to freshen up fans’ shoes throughout the weekend. Filthy Rich Barbershop will provide complimentary haircuts from the space.

Also, for the second year in a row, if you purchase the game with your Amex, you will receive 35K in virtual currency. New this year, American Express will appear twice in a “Theater Hub Event” during the NBA 2K23 season, where users can play on an Amex-branded basketball court and receive 2X experience points in the game, which can be used to improve your in-game digital avatar’s level.

Thursday evening, NY Liberty star Sabrina Ionescu, influencer Kris London and 2K host Alexis Morgan will attend. On Saturday, you can expect to see comedian Druski, rapper and NBA All-Star alum Jack Harlow, and NY Knicks stars RJ Barrett and Jalen Brunson.

Schedule:
Thursday, December 8th, 5 – 11pm
Friday, December 9th, 5 – 11pm
Saturday, December 10th, 11am – 8pm
Sunday, December 11th, 11am – 6pm

Those unable to attend can watch the event live on Twitch (link below)