August 18, 2025 - November 16, 2025
September 1, 2025 - November 30, 2025
September 25, 2025 - November 30, 2025
Celebrate the launch of Armani beauty’s NEW My Way Parfum refillable fragrance at an exclusive New York City Pop-up Experience in Gansevoort Plaza.
Step into a hot air balloon and dance amongst rose petals for a sensorial and photogenetic journey. Discover the enchanting infinity room and explore the fragrance’s captivating keynotes.
Take home bouquets of Iris and enjoy other one-of-a-kind experiences. Take a selfie at the pop-up using #ArmaniMyWay
Schedule
Friday 4/28: 11am– 6:30pm
Saturday 4/29: 10am – 8pm
Sunday 4/30: 10am – 8pm
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