ASOS Winter Wonderland Pop-up

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ASOS, the global online fashion destination, is continuing its U.S. expansion with the launch of an immersive Winter Wonderland pop-up in the heart of SoHo. This limited-time experience invites shoppers to step inside ASOS Wonderland and explore a curated edit of festive fashion in a reimagined, holiday-inspired space.

ASOS brings its distinctive British style to New York with a pop-up designed to celebrate individuality and elevate holiday shopping. The ground-floor venue has been transformed into a vibrant ASOS Wonderland featuring standout men’s and women’s collections, accessories, and seasonal must-haves. The pop-up will offer fashion lovers an exclusive 17-day opportunity to shop ASOS in person during the peak holiday season.

Visitors can enjoy a curated winter edit of statement cold-weather pieces and festive looks, featuring ASOS Design, ARRANGE, ASOS Collective, and standout styles from the newly relaunched TOPSHOP & TOPMAN, available exclusively at ASOS and for the first time in years shoppable in person in the U.S.

ASOS will offer complimentary Color Analysis sessions on December 13th–14th and 20th–21st, helping guests discover the shades that best suit their natural features and shop with confidence. This bespoke service adds a unique, tailored dimension to holiday shopping, ensuring every visitor leaves with pieces that truly complement their style.

To make the experience even sweeter, shoppers can take a festive pause at the in-store ASOS Café, available during weekend hours. Enjoy a complimentary holiday latte or hot chocolate with proof of purchase from the pop-up and soak in the seasonal vibes while you shop.

Hours: Monday-Saturday: 11am–7pm and  Sunday: 12-6pm

Open to the Public