Auntie Anne’s Pretzel Parfumerie

Auntie Anne’s is turning the fragrance industry upside down with a new perfume – Knead. The fragrance transforms the iconic Auntie Anne’s aroma fans love into a scent. With hints of buttery dough, savory salt, and a touch of sweetness, each spritz of Knead evokes the experience of an Auntie Anne’s store.

To celebrate the release of the first-ever wearable fragrance, Auntie Anne’s is opening New York City’s first Pretzel Parfumerie. At this exclusive one-day pop-up event, Auntie Anne’s fans will be the first to enjoy the Knead fragrance while immersing themselves in a sensory experience. Visitors will receive a complimentary tote bag along with an Auntie Anne’s Original Pretzel, and customers who purchase Knead can take home an additional swag item of their choice. While all supplies last.

Knead is available in 1-ounce and 3.4-ounce bottles for $25 and $45 respectively. For those unable to attend the New York pop-up, Auntie Anne’s signature fragrance will be available for purchase on August 14th via their website.