Beauty Bakery Pop-up

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Discover K-beauty goodies & exclusive creator “beauty recipes” at Beauty Bakery, where beauty meets creativity! Following its debut in Singapore, Beauty Bakery is coming to New York City — a global K-beauty pop-up celebrating creativity, culture, and community.

At Beauty Bakery, beauty is more than a look — it’s a recipe. This immersive experience brings together iconic and emerging Korean beauty brands with beloved creators to share their “Beauty Recipes”: the stories, rituals, and routines that shape their confidence and self-expression.

For the NYC edition, four leading creators — AmyFlamy, Evelyn Ha, Erica Ha, and Haleyybaylee — each curate their own Beauty Recipe Zone, inspired by their unique personalities and approach to beauty. Every space offers a window into their world, featuring exclusive product selections, thoughtful storytelling, and interactive moments designed to inspire every visitor.

Events:

Beauty Bakery Meet & Greet
Tuesday, December 9th, 11am-1pm
Enter for chance to attend (by December 5th)

They’re inviting 120 fans to a special Opening Day morning with Amy, Evelyn, Erica, and Haley before the pop-up opens to the public.

Brand Masterclass
Wednesday, December 10th-Monday, December 15th
RSVP Here

First 30 to sign up guaranteed seating. From talk shows and live demos to founder conversations, taste the story, learn the craft, and watch your glow take shape.

Highlights:

• Up to 20% discount off select products
• The ‘Beauty Recipe Zones’ will have products available for up to 20% off regular retail price
• First 100 Shoppers: Special brand package for the first 100 customers each day — the gift changes daily! See below.
• Tiered Purchase Rewards

All Day Bakery Promotion
Spend $70 → Receive a Free Gift (worth $70)
Spend $100 → Receive a Free Gift (worth $100)
Spend $150 → Receive a Free Gift (worth $150)
Also, 20+ participating brands will offer their own items, mini-activities, and pop-up–only exclusives.

Participating Brands
The Face Shop, Dear Klairs, d’Alba, Medicube, Torriden, Isntree, UNOVE, Hince, Purito, Mixsoon, fwee, BRMUD, Bringgreen, Essenherb, House of Balance, Bano, Entropy, Colorgram, Keyth, and more!

Hours:
Tuesday, December 9th: 1-5pm + Ribbon Cutting Event with Hosts
Wednesday, December 10th- Monday, Decemeber 15th: 11am-7pm, daily

RSVP Below! Get Priority Entrance Tickets to skip the line all week, limited slots