BIC EZ Reach Pop-up S’mores Truck

BIC EZ Reach is inviting you to an exciting pop-up filled with sweet, toasted treats! BIC is rolling into  NYC with the EZ Reach Food Truck to give away FREE s’mores – perfect for satisfying that mid-morning sweets craving or a case of the afternoon munchies.

To celebrate EZ Reach – the ultimate lighter for all lighting occasions – and BIC’s partnership with Snoop Dogg and Martha Stewart, the food truck will serve delicious eats inspired by the duo’s favorite activity – roasting marshmallows by the fire lit with a BIC EZ Reach lighter.

The food truck will serve up FREE s’mores for individuals and the plaza will feature a fun, relaxing environment with a firepit, lounge area, and photo booth where individuals can capture and share photos with #BICEZReach.

The immersive experience will make it feel like you’re hanging out and enjoying a sweet treat with Snoop Dogg and Martha Stewart, although the iconic duo will only be there in spirit.

Schedule: Wednesday, April 20th, 11am-6pm