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September 28, 2024 - November 10, 2024
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American Express and Billie Eilish are teaming up once again to bring a newly-announced HIT ME HARD AND SOFT Merch Pop-Up store to SoHo, giving fans special access to exclusive new Billie Eilish merchandise. Guests will have special access to exclusive new Billie Eilish merchandise and the ability to engage with photo moments inspired by the album.
American Express Card Members can enjoy exclusive benefits, including:
Billie and FINNEAS recently shared their memories of making hit song “Birds of a Feather” in the latest installment of “Story of My Song, American Express” video series that give fans an intimate look at how creative songwriting happens.
In May, the night before Billie’s album release, American Express teamed up with the singer-songwriter to host two album listening parties in NYC and LA. Attendees were the first to hear the album in full. American Express was also the presale partner for HIT ME HARD AND SOFT: THE TOUR in April.
Hours: 12 – 4pm, daily (early access for Amex Card Members from 11am – 12pm, daily)
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