Bloomingdale’s is hosting a kick-off event where customers will experience Italy through food, art, and music!
The campaign will come to life through brand partnerships, a variety of Italian food carts, product customization, cooking demonstrations, and surprise delights. Italy will come alive at 59th Street with a Lucali food truck and a facade takeover on Lexington Avenue, inspired by the Italian coast and capturing the vibrant hues and lively essence of small towns along the Amalfi Coast.
As the celebration continues throughout September and October, shoppers can continue to experience various brands through immersive shops, installations, and pop-ups taking place on every floor of the 59th Street flagship. A sampling includes:
- Salone del Mobile.Milano x Bloomingdale’s, Conversations About Italian Design: Each Wednesday throughout the month of September, Bloomingdale’s will host Conversations About Italian Design: a series of panels and talks organized by Salone del Mobile.Milano. with leaders in design, providing attendees with opportunities to learn about, and experience, Italian furniture and design production.
- Il Mercato: Each weekend, brands Bonajuto, Bona Furtuna, Zia Pia, Il Buco, Monte’s, and De’Longhi will offer unique activations for customers to enjoy and fully immerse themselves in the marketplace. On September 7, the space will have delicious tastings of Italian delicacies from Bona Furtuna, Zia Pia, Venchi, Monte’s, and Il Buco, as well as refreshing sips from San Pellegrino and De’Longhi.
- De’Longhi Espresso Bar: Sip while you shop at Il Mercato! De’Longhi, the leading Italian espresso making brand, will offer complimentary tastings of your cafe favorites, like espresso and cappuccino as part of the Il Mercato experience every Thursday through Sunday from 11AM-5PM throughout the campaign.
- Missoni Salotto: Featuring an array of exclusive products across categories, Missoni will take over Studio 59 with customizations, embroidery options, and a Missoni specialty cocktail.
- Demo Kitchen Takeovers: Each Saturday, Bloomingdale’s demo kitchen will feature different partners and classes on how to make Italian classics including focaccia, gnocchi, cannolis, and more.
- Moncler Customization Station: Customers can purchase fully customized men’s and women’s pieces with Moncler’s branded computer.
- Vintage Photo Booth Pop-Up Featuring Prada and Versace: In collaboration with From Italy, With Love partner, EssilorLuxottica, customers can check out the latest sunglass styles by Prada and Versace, including Prada exclusives, curated for this campaign and only available at Bloomingdale’s, while snapping a picture in a vintage photo booth pop-up.
- Ciao Bella Makeup Date: From October 4-6, stores across the U.S. will feature three days of beauty programming with an Italian-themed festival on October 5th.
- Chiara Boni La Petite Robe Pop-Up: Throughout September and October, CHIARA BONI La Petite Robe will have a pop-up, with a special offering of mini bouquets and prosecco in a stationed floral cart on September 7.
- Moon Boot Pop-Up: In celebration of the launch of its Park silhouette, Moon Boot will have a standing pop-up with an exclusive colorway available only at Bloomingdale’s. The brand will also be offering gelato within the pop-up on September 7.
- Tod’s Artisan Shoemaker Event: A Tod’s artisan will be onsite September 5-9 to showcase the intricate craftsmanship of its product.
- The World of Ginori: Ginori 1735 will be taking over and redesigning the trend space on the seventh floor with its furniture and wallpaper, and will have a Ginori master painter live, on September 7-8.
Full Schedule Here!