Bubble Goods SoHo Farmers Market

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Bubble Goods is bringing the farmers market to the heart of SoHo for a week! Open daily to the public, the event will feature the best independent food and beverage brands, offering a one-of-a-kind shopping and sampling experience. Meet the makers, discover new favorites, and celebrate a better way to eat.

Bubble Goods is the fastest-growing online marketplace for food and beverage, featuring 2,000+ independent brands from across the U.S. In partnership with Shopify, this collaboration supports small businesses by combining powerful e-commerce tools with a curated platform for clean-label products.

What to Expect

• Shop & Sample: Taste and take home the best in better-for-you brands from Bubble Goods all week.
• Meet the Makers: Connect with founders, hear their stories, and discover what sets them apart.
• Coworking + Activations: Expect curated panels, brand moments, and activations.

Highlights:

Farmers Market Pop-Up
They’re bringing the best emerging CPG brands to SoHo for a week-long market where you can sample, shop, and discover better-for-you products – all from independent makers.

Come Co-Work with Us!
Throughout the week, brands will have access to a dedicated co-working space at Shopify NY – perfect for working, meeting, and connecting in between event activations.

Café by Locanut
West Village restaurant Locanut is taking over the café, serving organic, allergen-free small bites. You can also shop Locanut on Bubble Goods!

Bag Charm Bar for Your Farmers Market Tote!
Create a custom bag charm to your tote for a fun, personal touch.

SOURMILK x Locanut Yogurt Parfait
Come meet Kiki, founder of SOURMILK (formerly Beny), and taste their organic greek probiotic yogurt designed for your gut! Kiki will be there on Friday from 1–4pm, Saturday 1–4pm, and Sunday 11–1 PM serving up SOURMILK yogurt parfaits in collaboration with Locanut.

Activations and Panels

May 29th, 11am
How to Build & Protect a Winning Brand with Bread & Butter Law
Join Nicole and Kelly from Bread & Butter Law – a powerhouse duo blending legal expertise and brand strategy to help CPG businesses thrive. Nicole, a top trademark attorney, and Kelly, a seasoned CPG brand strategist, will share how to craft a distinct brand that creates demand – and how to legally protect it.

May 29th, 11:30am
Building a Brand in Public
Join us for a candid conversation with brand founders who are pulling back the curtain on what it really takes to build a company in the spotlight. From sharing the highs and lows in real time to building community through transparency, this panel explores how founders are leveraging openness to grow loyal audiences and authentic brands.

May 31st, 11am
Fruit Ceramics by Eclectics NY
Join us Saturday for a special pop-up with Elise from Eclectics NY, known for her playful, fruit-inspired ceramics that add joy to any space.

May 31st, 12pm
SoHo Dog Walk
Calling all NYC dog parents! Join us for a tail-wagging doggie meetup outside Shopify NY for a group stroll and some dog treats from a Bubble Goods brand!

May 31st, 1:30pm
Cookbook Swap
Bring a gently loved cookbook and swap it for a new favorite! Stop by the pop-up to discover amazing CPG brands and join the cookbook trading fun, all hosted by Cookbook Courtyard.

Hours: 11am-4pm

RSVP Below!