Buldak Sauce Exchange

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To show the world that Buldak is much more than instant noodles, the brand launched a new global campaign, “Splash Buldak,” encouraging spice adventurers to add a splash of Buldak to any dish.

Buldak is giving New Yorkers the opportunity to trade their saved up sauce packets from any restaurant for free Buldak Hot Sauce – and free food!

The Buldak Sauce Exchange Desk will be located in the city’s bustling Midtown area, where people can trade sauce packets for food tickets redeemable at the Splash Buldak food truck, serving up hot dogs, wings, veggie tacos, cheesesteak sliders, steak bites, and more, along with Buldak Sauce Sticks to add a splash of spice.

Free hot sauce samples will also be available for all visitors to the pop-up.

Hours: 11am-7pm, daily