Byredo: The Astral Hour

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Step into The Astral Hour: a two-day sensorial celebration at Byredo SoHo to mark the arrival of their latest Eau de Parfum, Alto Astral – an embodiment of positive energy, Alto Astral takes its name from a vibrant Brazilian Portuguese expression that evokes an elevated state of mind and an uplifting energy.

Enjoy complimentary coconut ice cream as you discover the scent’s sun-warmed, transportive spirit. For an added dose of magic, they’re partnering with NYC’s Cherry Bomb Studio to offer free Flash Tattoos and Tooth Gems to a limited number of guests. Each tattoo design is exclusive to Byredo and created by Creative Director Giulia Fagundes, in homage to her native Brazil.

Hours: 11am-6pm, daily

RSVP Below! Sessions are 30 minutes. A small number of walk-in spots will be available on-site.