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Byredo: The Astral Hour
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Step into The Astral Hour: a two-day sensorial celebration at Byredo SoHo to mark the arrival of their latest Eau de Parfum, Alto Astral – an embodiment of positive energy, Alto Astral takes its name from a vibrant Brazilian Portuguese expression that evokes an elevated state of mind and an uplifting energy.
Enjoy complimentary coconut ice cream as you discover the scent’s sun-warmed, transportive spirit. For an added dose of magic, they’re partnering with NYC’s Cherry Bomb Studio to offer free Flash Tattoos and Tooth Gems to a limited number of guests. Each tattoo design is exclusive to Byredo and created by Creative Director Giulia Fagundes, in homage to her native Brazil.
Hours: 11am-6pm, daily
RSVP Below! Sessions are 30 minutes. A small number of walk-in spots will be available on-site.
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![BOOK FREE TOUR! 💦🍉❣️TAG A FRIEND WHO LOVES ARIZONA! 😍
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📌SAVE FOR LATER!
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🔌 THE PLUG: You can now get an exclusive look into how AriZona creates the nostalgic drinks (and cans) you know and love...for FREE! 🤩
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For their new tour, get a first hand look at the journey of their iconic cans starting from inception of flavors by founder, Don Vultaggio. Crafted with precision and a touch of AriZona magic, it follows the entire process until your favorites hit store shelves & into your hands.
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After each tour the visuals come to life with a tasting of AriZona flavors you may not have tried before, including some limited edition drops! 🔥 Explore the Experience Center which gives a peek into at the beginnings of the family-owned AriZona from Brooklyn in 1992 to the present highlighting the culture, partners of innovations through the years! 🪄
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We cannot forget the merch shop which carries AriZona branded apparel, accessories, home goods and more! If you're a fan of the AriZona brand or love nostalgia, don't miss out on all the fun photo ops and lock in your visit to the one and only AriZonaLand!
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➡️ What's your favorite AriZona flavor? 😋
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📍 AriZonaLand @drinkarizona
1 Arizona Way, Keasbey, New Jersey
📅 Tours Begin Tuesday, November 11th
🎟️ Free with RSVP via 🔗 IN BIO @nycplugged
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