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CASETiFY ‘Style Lab’ Pop-up
February 22 - February 26
CASETiFY is hitting the streets of Soho with an experiential retail pop-up space featuring the iconic Samsung Z Flip4 and fashion-forward CASETiFY accessories to match. Explore the foldable flip phone, areas to inspire and capture content with so much more!
The CASETiFY Style Lab in New York City, is an immersive consumer-facing retail pop-up bringing fans an inside look at this spring’s hottest upcoming trends. Their first NY pop-up will also highlight the creative works of six talented GenZ fashion students, featuring a gallery of styled looks inspired by the brand’s Re/CASETiFY accessories and designs. In line with its mission of giving new life to old materials, the fashion gallery will be created using only thrifted or upcycled garments to be styled with the Samsung Z Flip4 cases—providing customers a better look at how to style their new accessories.
Fashion creatives whose work will be on display at CASETiFY Style Lab include Pilar Bradley, Victoria Panzella, Kweku Andoh, Arjahn Eve Cox, Rebecca Yoo, and Briah Taubman. The CASETiFY Style Lab will also include a Re/CASETiFY collection bin in-store to encourage customers to participate in recycling any retired phone cases.
The CASETiFY Style Lab will be open to the public with hundreds of designs and prints for the Samsung Z Flip4 and phone straps available for purchase. Special activations will be available on select days including custom airbrushed tote bags, a Y2K candy bar, a photo booth, DJ, and more.
Friday & Saturday– Airbrush by @femlorddd
Saturday & Sunday– Beats by @jennyalbright
Hours: 11 am – 6pm, daily
