ASOS, the global online fashion destination, is continuing its U.S. expansion with the launch of an immersive Winter Wonderland pop-up in the heart of SoHo. This limited-time experience invites shoppers to step inside ASOS Wonderland and explore a curated edit of festive fashion in a reimagined, holiday-inspired space. ASOS brings its distinctive British style to […]

Celebrate the Season with Porcelanosa. Enjoy free live music, hot chocolate, and treats. Come experience the world of Porcelanosa, crafted with the finest materials. Location: West Gravel Madison Square Park Opening: December 16th, 4:30pm Hours: 10am-6pm, daily Open to the Public

Join the Google Gemini for their ‘The Workshop’ holiday pop-up at the Winter Village in Bryant Park. Attendees will be able to see Google’s Gemini AI in action and craft personalized gifts for their loved ones. There will also be a hot chocolate station featuring some fun and unique variations (receive card for hot chocolate […]

Diaspora Spice Co. is closing out 2025 with a three-day holiday pop-up. Think last minute gifting without the stress, delicious drinks, lots of spices, our limited edition gift sets, and some special guests joining us all weekend. Come hang, shop, sip, snack, and soak up the season with us. Schedule Friday, December 19th – Opening […]

After popping up across the city with bold Grippy visuals, Maybelline‘s campaign comes to life IRL . To enter, guests have to tear through—turning the creative you’ve seen around NYC into an interactive moment. Inside, visitors can check out the Grippy Serum Primer, learn about its 24-hour makeup-gripping hold, and pick up exclusive Grippy goodies […]

Bluey‘s Aussie Christmas Sand Globe is coming to Hudson Yards! Inspired by the snow globe in Bluey’s “Verandah Santa” episode, this free pop-up brings the Heeler family’s Christmas to life. This giant Sand Globe is filled with sunshine, sand, and Aussie fun. Come join us for Bluey-themed games, activities, and a photo booth with free […]

Join Modelones in NYC as they wrap up their 10-Year On the Go celebration with something truly special: the Puppy Santa Express! Hop on board for a day of festive joy, furry friends, and surprises as they cruise through the city. Schedule: 📍 Route: Union Square → Herald Square → SOHO 1️⃣ Union Square 📍864 […]

Celebrate a sweet holiday moment with Little Bites near Rockefeller Center! Stop by to enjoy hot cocoa or coffee, and a pouch of Little Bites Hot Cocoa with Marshmallow Mini Muffins. To add to the fun, there will be a festive seasonal photo opportunity. Location: Corner of 51st Street and 5th Avenue (right across the […]

Bringing the magic of last-minute gifting to life, Uber Eats is hitting the road with a festive mobile gifting pop-up. Guests can explore 10 curated gifting windows from brands like The Home Depot, DSW, Sephora, and Best Buy,, warm up with seasonal beverages and treats, take photos with their Uber Eats tree, get the chance […]

The FIFA World Cup 26 New York New Jersey Host Committee (“NYNJ Host Committee”), Telemundo, and Rockefeller Center will host the New York New Jersey World Cup 26 & Telemundo Fan Village at Rockefeller Center. Set against the iconic backdrop of one of the city’s most celebrated landmarks, the New York New Jersey World Cup […]