Three years since their first pop-up,  Hypegolf Clubhouse is coming back to New York. This time, they’re building up to one of golf’s most storied team competitions, packing a slate of community activations, happy hours, limited-edition drops, and watch parties into the space of a month. Hypegolf Clubhouse is a crossroads of retail, culture, community, […]

Celebrate the grand opening of DICK’S House of Sport in Jersey City with a weekend full of giveaways, events, and athlete appearances. Highlights include: Friday, Sept. 19th: Ribbon Cutting Ceremony (8:45 am) Saturday, Sept. 20th: Meet Legendary New York Third Baseman Alex Rodriguez (12–1:30 pm) Sunday, Sept. 21st: Meet New York Center Karl-Anthony Towns (12–1 […]

New York locals are invited to experience an iconic activation that emulates the spirit of the two innovative brands coming together and celebrates the recent release of the all-new Glenfiddich 16 Year Old. Stop by this immersive pop-up activation celebrating the launch of Glenfiddich 16 Year Old as well as Glenfiddich and Aston Martin Formula […]

Golf fans don’t need to be at the tournament to experience the excitement of golf’s fiercest rivalry. Johnnie Walker’s the Spirit of the Cup NYC Tour brings it straight to the streets of NYC! From watch parties, signature golf cocktails, street golf, and exclusive merch giveaways from Johnnie Walker x Devereux Golf, fan activations, the tour […]

Pro Shop is debuting the first-ever Skratch Clubhouse, a fully immersive fan experience created for golf lovers in NYC. While the golf world turns its attention to Long Island, New York for the biennial showdown between Team USA and Team Europe, Pro Shop is bringing the excitement to Manhattan’s Lawn Club, blending the editorial voice […]

The Brooklyn Nets will return to Brooklyn’s Potomac Playground in Bed-Stuy for their annual Practice in the Park, presented by Ticketmaster, where fans can watch the Nets take the court for drills as they prepare for the upcoming season. The free, open-to-the-public event begins at noon and will also include: Gersh Park vs. Zone 6 […]