Purina Cat Chow is launching a mobile “Therapod” across New York City (in time for World Mental Health Day), offering students relief from screen fatigue and daily stress by giving them a chance to spend time with cats. The only catch? You must temporarily turn in your phones for admission. Schedule: – Wednesday, October 8th, […]

Timeline‘s Longevity Lab is landing in NYC. Join them for exciting skincare surprises, treats & more! Step inside the future of cellular skincare, where cutting-edge Swiss science meets sensorial experiences to reveal the story of skin health. Explore, shop, and immerse yourself in the full Mito-Biotic Skincare Collection, available in person for a few days […]

The Project Healthy Minds World Mental Health Day Festival is where visionaries, thought leaders, culture-markers, and advocates gather to celebrate and shape the future of mental health. The Festival convenes the most consequential leaders across public policy, research, media, culture, sports, and business for groundbreaking conversations about the future of mental health. Featuring Mainstage Sessions […]

Celebrate the Official Opening of the Nature Made Wellness Experience!  Featuring free juice bar, guided tours, and giftbags for the first 150 guests. Join them at 5pm for Wellness Golden Hour with a free mocktail bar and another round of giftbags. Plus, don’t miss your chance to meet Sunny the Gummy!  Highlights: Wander the Wellness […]

Seth Rogen’s Houseplant is bringing its bold creativity to NYC with Gloopy: A Shopify x Houseplant Experience, the brand’s first-ever in-person pop-up. Inspired by the fan-favorite Gloopy Collection, this immersive retail event invites guests to explore a whimsical world of art, design, and Houseplant’s signature home goods. Explore the Houseplant product line-up, discover brand-new product […]

Baked Gelato is back! Enjoy VIP access to celebrate Laura Geller Beauty’s timeless glow, rich heritage & exclusive surprises. VIP Guests enjoy: Come anytime and skip the line Receive an upgraded gift bag with extra products Enjoy full access to all experiences throughout the day Step into a world of glow as we celebrate the […]

Medicube—the South Korean brand pioneering high-performance formulas and medical-grade beauty devices—is bringing skincare out of the lab and into the arcade with its “Glow Mode: On” Pop-up Store, an immersive beauty-meets-gaming experience that’s equal parts retro fun and skincare discovery, opening in SoHo. Step into medicube’s Glow Mode: ON Pop-up — where skincare meets retro […]

Halloween is for costumes, candy… and claws. Chipped is taking over Studio Anselm Dastner, East Village, for a one-day-only pop-up to get the hottest nails for Halloween. We’re Chipped: the microchip manicure, the press-ons that share your socials with a tap. Each salon-quality set comes with an NFC-chipped thumb that instantly opens your profile on […]