Norms, the new self-care brand backed by Pete Davidson, has just opened the first-ever pop-up store focused on hemorrhoids. The goal? To make the topic a little less taboo and a lot more approachable — through clinically backed, FDA-approved products, viral GI-approved tips, and a sense of humor that could only work in New York. […]

Join Guerlain for their ‘Shalimar: 100 Years of Love’ Exhibition. Discover the timeless legend at the Waldorf Astoria centennial exhibit, celebrating a century of art deco elegance. Reserve a free guided tour of the Shalimar exhibition, an immersive 30-minute experience at the Waldorf Astoria New York. We warmly invite you to explore the newly reopened […]

Biossance is hitting the streets of NYC! Find them near Sephora this week in their branded truck. They’ll be driving around giving product demos, offering discounts, and everyone will walk away with samples! Keep your eyes peeled for them on the streets near the Sephora locations. Schedule: Wednesday, November 5th: Sephora Union Square (40 East […]

This holiday season, eos invites you to step aboard The eos Express—an interactive activation celebrating the launch of the brand’s limited-edition Holiday Collection! Highlights: Receive your eos Express Pass—a train ticket-meets-scent diary—stamped by our Fragrance Conductors at each car. Experience eos’ NEW limited-edition Holiday Body Mist, Body Lotion & Lip Collections through immersive moments. Enjoy […]

Vaseline is teaming up with Amanda Batula — TV personality, entrepreneur, and iconic glow girl — and Loverboy for ShimmerGirl, a limited-edition four-pack designed by Amanda, that brings glow from the inside out. The pack includes three cans to sip and one body oil to drip — Loverboy’s White Tea Peach Zero-Proof Iced Tea paired […]

This holiday season, Kiehl’s is giving back to its home city with a series of feel-good moments designed to surprise and delight the community that helped build the brand. Kiehl’s will be popping up in unexpected corners of NYC with thoughtful gestures that blend nostalgia, generosity, and community connection. Subway Stunts: On November 7th at […]

Seoul is taking over SoHo. The K-beauty sensation Mizz Korea is opening The Glowcery – a pop-up that turns a New York corner store into a skincare wonderland. Guests can enjoy Seoul street-style treats, win beauty bundles, and capture their glow with a playful photo booth made for social sharing. Above all, they’ll be able […]

Oribe is celebrating the brand’s recent in-store launch at Sephora with an exclusive, immersive pop-up experience during Sephora’s Beauty Insider event. Join them at Sephora SoHo for a luxurious moment featuring signature experiences, product sampling, and interactive styling sessions. Open to the Public

AESTURA is popping up in NYC and bringing skin science with them. Visit the AESTURA Capsule Cart near select Sephora locations for complimentary beverages (hot or iced), an exclusive mystery gift for the first 30 people in line (Must follow them on Instagram. While beverages and supplies last.), and more, curated with dermatologist-developed care in […]

Champs Sports Run Club is heading back to New York City this November. Meet them at our Times Square location for an unforgettable Champs Sports Run Club event powered by ASICS. The day kicks off with a scenic run through the streets of the big Apple into Central Park, led by local city runners. After […]

Join Grown Alchemist for a special pop-up at ansā Coffee in Soho. They’re bringing their Chrome Holiday Collection to life through an immersive café takeover — where skincare meets design, wellness, and culture. Come enjoy an exclusive surprise, their custom signature drink, explore our latest collection, and connect with the community. Everyone leaves with something […]

Join P.F. Candle Co. in Williamsburg, Brooklyn, to celebrate Grillo’s Pickles x P.F. Candle Co.‘s limited edition pickle-scented candle! Grillo’s Pickles + P.F. Candle Co. have joined forces to create a limited edition candle. Crisp cucumber, garden fresh herbs, and zesty lemon blend with an unexpected whisper of dewy florals for a surprisingly pleasant gourmand […]