Complex Brands to Watch: Greg Yuna, LUAR, Who Decides War

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Complex, the definitive platform for global youth culture, is set to energize New York Fashion Week with an interactive event that brings together the worlds of high fashion, gaming, and financial empowerment. The exclusive invite-only gathering in SoHo will feature avant-garde design duo Who Decides War, LUAR founder Raul Lopez, actor-rapper Joey Bada$$, and celebrity jeweler Greg Yuna in a series of boundary-pushing brand collaborations.

EVENT HIGHLIGHTS:

WHO DECIDES WAR x 2K BORDERLANDS: Gaming Disrupts Fashion New York design powerhouse Who Decides War (Everard Best and Téla D’Amore) unveils an exciting collaboration and stunt featuring 2K Gaming’s highly anticipated Borderlands 4 game (releasing September 12).

GREG YUNA x JOEY BADA$$ x CHIME: Finance Meets Fashion Award-winning actor-rapper JoeyBada$$ and Queens-born jewelry artist Greg Yuna, whose diamond-encrusted pieces adorn A-list celebrities, joins Complex Editor-in-Chief Aria Hughes for an intimate conversation on entrepreneurship and financial literacy. The discussion, part of Wright’s acclaimed “Please Explain by Aria Hughes” series, will preview Joey and Greg’s upcoming episodes featured in Chime’s “Ball on a Budget” financial education series.

RAUL LOPEZ x LEXUS: Where Innovation Meets Style Brooklyn designer Raul Lopez, founder of celebrity-favored brand LUAR, presents an immersive installation featuring the Lexus GX, alongside an intentionally designed merch collection. The experience blends automotive innovation with cutting-edge fashion design in a moment that defines cultural relevance.

WHAT TO EXPECT:

• Exclusive VIP Access: Chime cardholders enter through a dedicated VIP lane
• Cultural Conversations: Live panels featuring industry luminaries
• Interactive Installations: Experiences with luxury automotive and gaming
• Limited Edition Drops: Exclusive merchandise collaborations
• Curated Experience: Signature cocktails, mainstage DJ performance, and strategic brand moments

RSVP Below!