Complex x ESPN Pop-up Experience

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Complex and ESPN have partnered to celebrate the grand opening of the new Complex New York flagship store and the highly anticipated launch of the newly enhanced ESPN app. The collaboration brings together two cultural powerhouses for an extended, multi-week activation designed to immerse fans in the energy of sports, culture, and fashion — culminating in a dynamic convergence of content, community, and creativity.

Featured Events

ESPN x Complex New York
ESPN is taking over Complex New York for a can’t-miss, three-week experience that brings the world of sports and pop culture to life like never before. The SoHo store will be completely transformed into an immersive ESPN universe — putting fans right in the middle of the action. The ESPN x Complex pop-up will feature a massive, eye-catching display of stacked CRT TVs, LED panels, and flat screens pulsing with ESPN highlights, app previews, and throwback footage, as well as the legendary SportsCenter desk (yes, the desk). Fans can explore rare archival apparel, shop exclusive merchandise, and watch original content that celebrates ESPN’s past, present, and future.

ESPN US Open Watch Party- Saturday, August 30th, 12-8pm RSVP Here!
Complex will host an ESPN Watch Party, transforming the store into the ultimate sports viewing destination. With a focus on live-streaming the US Open and key college football matchups, the event is designed to foster social connection through shared fandom. Take photos at the original SportsCenter Desk and shop exclusive ESPN merchandise, all packed in custom ESPN x Complex shopping bags.

They’ll be streaming College Football and the US Open with the all-new ESPN app in a sports bar setting with high-tops, curated bites, and popcorn. Fans can enjoy exclusive merch giveaways, shop limited ESPN drops with ESPN x Complex shopping bags, and snap photos with the original SportsCenter desk and archival memorabilia—including the iconic SC Top 10 Chain. Häagen-Dazs, Complex’s official ice cream partner of summer 2025, is also back at Complex New York with free Belgian Waffle Cones on August 30th, 12-8pm.

Complex to Present the Hellstar’s 5-Year Anniversary Collection and a Special ESPN x Hellstar Collaboration- September 5th-6th, 11am-7pm. RSVP Here!
Complex will present an exclusive ESPN x Hellstar collaborative merchandise collection as well as Hellstar’s 5-Year Anniversary Collection. The partnership marks the latest chapter in ESPN’s cultural resurgence with a fully immersive Hellstar takeover of the store. Available exclusively at Complex NY, the collaboration celebrates five years of Hellstar’s influence on streetwear and brings fans a limited-edition collection that fuses the bold identities of both brands. Join Complex in celebration of the next era for Hellstar and ESPN. Shop exclusive merch while supplies last.

Open to the Public. Early access/dedicated priority entry line reserved for holders of the ESPN app