Dieux Instant Angel Soft Serve Pop-up Truck

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Dieux is launching its first-ever consumer activation with the Instant Angel Soft Serve Truck which will be whipping up an exclusive soft serve flavor, dreamt up by culinary artist Thu Buser.

Inspired by Dieux’s award-winning, clinically proven + lipid-rich Instant Angel Moisturizer, passerbyers are invited to enjoy free samples, dreamy giveaways, and gifts-with-purchases when you head into Sephora and shop Dieux at the Sephora Savings Event for up to 20% off (for Beauty Insiders). Co-founder Charlotte Palermino will also be onsite to greet guests.

Dieux’s Instant Angel Soft Serve Truck will be on the corner of Broadway and Prince Street, a few steps away from Sephora SoHo, serving an exclusive flavor, White Chocolate with Maple, Extra Virgin Olive Oil & Sea Salt (Vegan option available)

Gift with Purchase Details:

• Free samples and a Squeeze Key with a $40+ Dieux purchase at Sephora (before Sephora Savings Event discount).
• Samples to choose from: 3ml of Instant Angel, Deliverance, Air Angel, or Auracle Eye Serum
• Bonus gift with $80+ Dieux purchase: Choose 3 samples + a limited edition Serving Soft Skin Bag Charm + Squeeze Key.
• Samples to choose from: 3ml of Instant Angel, Deliverance, Air Angel, or Auracle Eye Serum

Hours: 12-6pm, daily

Open to the Public