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Djerf Avenue Beauty Pop-up

February 16 @ 12:51 am

Djerf Avenue Beauty will be hosting an NYC pop-up to celebrate Matilda Djerf and her brand’s expansion into the beauty space!

Matilda is bringing the taste of Sweden with her, giving away free samples of Swedish sweets such as healthy treats from Nick’s and her favorite candy’s from BonBon along with co-branded coffee from Bluestone Lane and Djerf Avenue bagel’s from Leon’s Bagels.

Featuring:
Djerf Avenue Beauty Salon
To celebrate the launch of Djerf Avenue Beauty, the pop-up will include a hair salon. Here Angels who have booked time slots will be able to get their hair styled using our new DA Beauty products. From a Breezy Blowout to an On The Go Sleek Bun, your hair will be a DA Beauty dream. Styling sessions are done in partnership with Dyson Beauty. Book Your Styling Session Here!

Also…

  • On the 27th – 30th, Nick’s will provide snacks for people in line. 21 Greene Street
  • Each day, Coca-Cola will provide people in line with drinks. 21 Greene Street
  • Each day, BonBon will give away a candy mix of Matilda’s favorites to the first 200 customers. 130 Allen Street
  • Everyone with a receipt from the pop-up will also be able to get a free candy mix from the BonBon store during the pop-up days. 130 Allen Street
  • Each day, Leon’s Bagels will give away a voucher for a free Djerf Avenue bagel to the first 150 customers. Valid until April 14th. 169 Thompson Street
  • Each day, INKED by Dani will give away custom-made nail art tattoos to the first 100 customers. 21 Greene Street
  • Each day, Bluestone Lane will serve their Djerf Avenue branded coffee. It will also be available in all of their stores in the US. 109 West Broadway

SHOP AT THE POP-UP

Djerf Avenue Beauty
The first-ever two Djerf Avenue products: The On The Go Styling Gel and Breezy Styling Mist, will be available to purchase!

Djerf Avenue Beauty to pair with hair
Must-have Djerf Avenue items, such as their Forever Blazer, Favorite Pants, Breezy Shirt, and more will be available. They will also have fitting rooms available so you can try on these pieces.

Djerf Avenue Core
The DA Beauty x DA collection, To Pair With Hair, includes Go Slow styles in our new print and solid robes, hair accessories, homeware, and much more, these items will be available to try on and shop at the pop-up.

NYC Pop-up Exclusive
As always, they will have a selection of pop-up exclusives! These items will not be sold online, so be sure to come by the pop-up to get your hands on this year’s selection of pop-up exclusives.

Hours: 10am-6pm, daily

Details

Date:
February 16, 2025
Time:
12:51 am
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