Don Julio x Peggy Gou ‘Don Julio 194구’ Pop-up Experience

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Tequila Don Julio, the world’s #1 tequila brand has launched a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, the brand is launching Don Julio 194구, a limited-edition bottle available at select retailers worldwide while supplies last.

Don Julio 194구 is the first-ever global collaboration from Tequila Don Julio 1942  Designed in collaboration with Peggy, the bottle stands as the ultimate statement piece, perfectly embodying her signature aesthetic (a blend of high-end fashion and bleeding-edge street style) while pushing the boundaries of artistry and craftsmanship.

Gou’s News Kiosks

Tuesday, April 1st, 12-6pm: Complimentary tastings of Tequila Don Julio 1942 and fun surprises

Wednesday, April 2nd, 12-6pm: Be among the first to purchase our limited-edition collector’s item

Two Locations:
410 Lafayette
Graybar Passage (Grand Central Terminal)

Gouvenir Pop-up
Wednesday, April 2nd, 7-9pm
Lume Studios, 393 Broadway

Step into Don Julio’s official launch party at a one-of-a-kind souvenir shop in Tribeca, expect surprises, exclusive merch, and a special guest appearance from Peggy Gou.

First come, first serve but purchasing of the bottle is encouraged, plus there will be tons of fun branded merch, F&B, great music from DJ Devin Lucien and more!

Open to the Public