Dove ‘don’t just call it a deo’ Pop-up

Dove is revealing its NEW Dove Ultimate Antiperspirant in the ultimate skincare drop. They’ll be popping up outside 15 locations throughout New York City (see map below). Gorgeous pink skincare fridges will be uniquely stationed outside select beauty hubs containing a free full-sized sample of the surprising skincare innovation.

Created with breakthrough water-based technology, Dove Ultimate Antiperspirant helps restore underarm skin to its best condition. A first-of-its-kind for the brand, you can call it a moisturizer, a hydrator, or a serum… but don’t just call it a deo, because Dove Ultimate Antiperspirant is so much more than that!

Morning 10:00 AM – 1:00 PM
A Broadway b/w 17th & 18th St.
B University Place b/w 10th & 11th
C 14th b/w University Pl & B’way
D 6th b/w 17th & 18th St.
E 6th b/w 8th & 9th St.
F 6th Ave b/w 22nd & 23rd St.
G 5th Ave b/w 19th & 20th St.
H 14th St. b/w Ave. A & Ave. B

Afternoon 2:30 – 5:30 PM
I Broadway b/w Spring & Prince
J Prince b/w Elizabeth & Bowery
K Prince b/w Lafayette & Mulberry
L Broadway b/w Spring a Broome
M Lafayette b/w Broome & Grand
N Broadway b/w 17th & 18th
O Broadway b/w Canal & Walker