e.l.f. Beauty ‘Give an e.l.f.’ Pop-up

💌 SIGN UP HERE  for our FREE weekly newsletter featuring even more NYC events, guides, exclusive giveaways, and discounts!

To amplify the message behind its 2025 Impact Report, e.l.f.’s bold, international campaign: “Give an e.l.f.” features voices of kindred spirits and encourages the community to fuel their own sense of purpose. The call to action is simple: “What do you give an e.l.f. (F#@&) about?”

As part of the launch, e.l.f. is hosting a live activation where the public is invited to “give an e.l.f.” — literally and figuratively. At a custom “ATM,” visitors can select a cause they care about, and e.l.f. will make a donation to a corresponding nonprofit organization. Guests will receive a printed receipt confirming the donation and are then invited to take their receipt to the gift bar in exchange for e.l.f. Beauty products. While supplies last.

The spot features tennis legend Billie Jean King, astronaut and activist Amanda Nguyen, race car driver Katherine Legge, and more. The campaign will be featured across more than 40 digital screens in Moynihan Train Hall at New York’s Penn Station, complemented by a print placement, a two-page spread in The New York Times on Sunday, November 2, 2025, and amplification across e.l.f.’s social media channels.

Open to the Public