Entenmann’s 125th Birthday Pop-up Truck

Get ready to give into your sweet tooth and celebrate 125 years of Entenmann’s, the iconic sweet baked goods brand! Entenmann’s is pulling out all the stops for its 125th birthday by bringing back two of its most requested items – the legendary Banana Crunch Cake and the timeless Ultimate Crumb Cake – with a special pop-up food truck exclusively in New York City, where everything began.

These nostalgic treats will be available for FREE. The pop-up truck’s first stop will be at Battery Park, located at South End Ave between Liberty and Albany St, from 8-10am. It will then journey uptown, surprising fans at various locations throughout the day with real-time announcements on their Instagram Stories (@Entenmanns).