Everlane ‘Laufey in Everland’ Immersive Pop-up

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Everlane will be transforming its Fall 2025 campaign Laufey in Everland, featuring GRAMMY award-winning artist Laufey, into an immersive pop-up in New York for one day only. With the help of Playlab Inc., the space will transform the whimsical world of Everland into a 2,500 square foot dreamscape that blurs the line between fantasy and reality across two floors.

As Everlane’s most immersive pop-up to date, into a tangible experience. The vignettes stationed within are inspired by the campaign set, including the Miniature City, Everland Flower Market, and Everlane Mini Store, all evoking a sense of nostalgia, wonder, and cinematic storytelling. Soft sky-blue draping, a suspended billboard installation, and custom Everlane street signs nod to the Laufey in Everland campaign. Guests enter through a campaign-branded facade and step into a calm, dreamlike world that serves as a serene escape.

On-site, visitors can shop the limited edition Everlane x The Laufey Foundation fleece capsule created to benefit The Laufey Foundation, featuring an exclusive lilac colorway available only at the NYC pop-up (while supplies last). The collection will include a Crop Zip Hoody, Cropped Crew Fleece, Wide Leg Sweatpant, and Pocket Tee Shirt in multiple colorways, each decorated with Laufey <3 Everlane embroidery in Laufey’s own handwriting.

Recreate your favorite Laufey campaign moments and receive a limited-edition gift (while they last). Complimentary for the first 150 guests. First come, first serve.

Open to the Public