Reimagine how you plan your next trip. This May, visit Fora in SoHo, where they’re transforming the traditional travel agency experience. Their space is an immersive, design-forward concept where you can explore and get inspired to go anywhere.

Connect with their Fora Advisors in person, and let them curate your next vacation. They’ve partnered with Rhythm Zero to bring an exclusive café experience to life, so you can stay fully caffeinated while you plan.

Schedule:

May 1: Opening Day
The wait’s over. Their first-ever pop-up is here — swing by, check out the space, and get inspired to go somewhere. Your next trip starts here.

May 2 & 3: Fora Friday x Plant Passenger (All Day)
That photo of the vintage car filled with flowers you had saved on Pinterest forever? Yeah, we know the guy. He (and his car) are pulling up. So should you.

May 4: Redbull x Miami GP Watch Party (4 – 6pm)
F1 is taking over the pop-up. They’ve got racing simulators, exclusive Red Bull merch, and the Miami Grand Prix live on the big screen. It’s gonna be crazy.

May 9: Fora Friday x Montauk General Store (All Day)
Longing for a Hamptons summer? They’re bringing Montauk to SoHo with the first reopening of Montauk General Store. You don’t want to miss this.

May 10: FlowerSchool New York Bouquet Building (12 – 2pm)
Calling all last-minute gifters — this one’s for you. They’re partnering with the Flower School of New York to help you build the perfect bouquet for the mom who does it all. If you love your mom, you’ll show up.

May 16: Rocco Forte Gelato Cart (1-5pm)
They’re teaming up with Rocco Forte to bring the gelato cart of your Euro summer dreams to SoHo. Four flavors, and possibly a few familiar faces behind the cart.

May 18 & 25: Personalized Luggage Tag Embossing (All Day)
Book a trip, leave with a custom tag. Stop by for a one-on-one with a Fora Advisor and get a personalized luggage tag, on them.

May 23 & June 6: Fora Friday x Jamaica Fête (3 – 6pm)
Three words: Find. Your. Beach. Dreaming of a Jamaican getaway but haven’t booked the flight? They’ve got you. They’re teaming up with Round Hill Resorts and the Jamaica Tourist Board to bring the island vibes straight to SoHo — think steel drums, rum punch, and all the energy. Close your eyes, and it’s basically Jamaica.

June 13: Fora Friday x Summer Soirée (3 – 6pm)
Toast to the start of summer with their final Fora Friday celebration. Join chef Russell Markus for a Mediterranean array and the chance to enter their Fora x Away giveaway. Win a curated set of Away luggage and two free nights at two of their favorite 5-star hotels. Drinks and vibes on them.

Great trips don’t just happen. Whether you have a destination in mind or don’t know where to start, they’ll curate your dream trip, saving you time, energy, and decision fatigue — all while unlocking VIP benefits, superior rates, and insider recommendations. Plan and book your next trip with an expert Fora Advisor, in person, here!

Hours: Tuesdays – Sundays, 11am – 6pm

Open to the Public. Book trip planning above.