GE Vernova ‘Innovators Toy Land’

This holiday season, GE Vernova celebrates the power of giving and creativity with the transformation of Rockefeller Center into Innovators Toy Land! Innovators Toy Land invites children and families to explore a series of interactive exhibits that showcase how play fuels creativity and how curiosity drives the breakthroughs of tomorrow.

Hosted by GE Vernova, with participation from leading toy brands such as Lite-Brite, Rubik’s Cube, Snap Circuits, and Slinky. Designed to engage visitors of all ages, Innovators Toy Land features a collection of hands-on exhibits that turn scientific concepts into fun, interactive learning moments. Among the featured experiences:

• Power Patterns: Create vibrant designs on a giant, wall-sized Lite-Brite® using colorful pegs. As guests add pieces, the full display evolves into a collective work of light and imagination.
• Grid Builder: Explore real Snap Circuits® to build simple circuits and see how electricity moves through a system—just like in a real power grid.
• Carbon Capture Lab: Reveal hidden “carbon” using safe materials and learn how engineers capture it from the air, bringing carbon-reduction technology to life.
• AI Robot Explorer: Step inside a digital wind turbine blade and guide an AI-powered robot through an inspection challenge inspired by real clean energy technology.
• Motion Momentum Lab: Race colorful Slinky® toys down tracks to see how simple physics transforms stored energy into motion.
• Power Portrait Studio: Enter interactive digital portals where motion-tracking technology transforms your movement into flowing ribbons of color and light.
• Pattern Puzzle Lab: Test your problem-solving skills with bright puzzles inspired by Rubik’s Cube®, exploring how pattern recognition connects to real engineering challenges.

Hours: 9am – 4:30pm (closed to the public for a private event 10:30am-1pm)

Open to the Public