Gillette Venus x Rifle Paper Co. Pop-up Truck

To celebrate the launch of the Venus x Rifle Paper Co. shave collection, the brands will host a three-day pop-up ice cream truck at various locations throughout New York City.

In addition to free ice cream, consumers will be given a 10% Target Circle discount to use on all Venus x Rifle Paper Co. products from May 17th– 23rd.

Schedule:
May 18th: Spring Street & Lafayette
May 19th: Union Square Pedestrian Plaza (17th & Broadway)
May 20th: Target SoHo (Broadway & Lafayette)

Hours: 11am-6pm, daily