GODIVA’s Pink Truck Pop Up

 In honor of its 95th anniversary, GODIVA’s pink truck will make its way around the Big Apple to lift spirits following a difficult and unprecedented year.

This gesture dates back to the iconic brand’s early roots in post-WWII Belgium, when founder, Pierre Draps, painted and dispersed pink delivery trucks across the city of Brussels to brighten the days of its residents, who were in a state of depression after the war. The color pink soon became synonymous with spreading happiness and wonder in an otherwise dark and difficult time.

GODIVA’s pink truck will hit the streets of NYC to hand out samples of its delicious premium chocolate treats.

Schedule:

Wednesday 6/9

•  9am-12pm: 57^th Street between 7^th and 8^th Avenues
• 2-5pm: Herald Square, 36^th Street between Broadway and 7^th Avenue

Saturday 6/12

• 12-5pm: Outside of The Met, corner of East 82nd Street and 5th Avenue

Sunday 6/13

• 12-5pm: SoHo, West Broadway, between Grand Street and Canal Street