göt2b Curl House

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Celebrate the launch of the new göt2b Curled Collection with a vibrant, curl-loving pop-up experience in the heart of NYC’s Flatiron District! The göt2b Curl House is all about embracing every wave, curl, and coil.

Step inside the custom-designed 20-foot container fully wrapped and branded in bold göt2b colors and graphic elements. This eye-catching structure brings the energy of the Curled Collection to life, inside and out, creating the ultimate destination for curl celebration.

Discover the full göt2b Curled Collection, formulated to define, hydrate, and control frizz for every curl type. Whether you’re wavy, curly, or coily, this immersive event invites you to explore, play, and celebrate your natural texture.

And yes, there’s ice cream. Treat yourself to complimentary rolled ice cream, freshly made and inspired by different curl types.

Hours: 11am-6pm, daily

Open to the Public