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HBO’s Westworld Pop-up
June 17, 2022 - June 18, 2022
A week ahead of its season 4 premiere, HBO’s rebel robots show Westworld is invading the streets of Manhattan to make New Yorkers question their realities. Popular NYC spots will get a little glitchy as the show’s android “hosts” replace cart baristas, street artists, and musicians; culminating in an immersive performance to demonstrate the price of free will.
In honor of the show’s upcoming season, in which its android characters descend on familiar, real-world locales in a bid for world domination, HBO has partnered with local brands including Magnolia Bakery, Sigmund’s Pretzels, and Joe Coffee to deploy food carts across the city manned by mysterious vendors. Order from one of these carts and will find surprises, such as QR codes on the coffee cups that unlock exclusive content from the upcoming season.
In addition to just a chance at free snacks, visitors will be surrounded by off-kilter Manhattan objects and characters. Westworld-ified traffic signs, lampposts, and manhole covers may be initial indicators that something is amiss. The show’s eerie “Drone Host” character, a faceless figure with exposed musculature, may even appear near each site.
All of this culminates in a performance on the High Line, a key location in the upcoming season, the evening of June 18th when Stephen Petronio’s postmodern dance company will take over the elevated park at 6:30pm with an immersive waltz performance that will reveal the performers are not humans, but Westworld hosts being commanded to dance.
Schedule: 10am-6pm, Friday 6/17 and Saturday 6/18; performance at 6:30pm on 6/18
4th & Laguardia Place (Sigmund’s Pretzels)
14th & 9th Avenue (Joe Coffee)
14th & Washington Street (Magnolia Bakery)