Heineken ‘0.0 Reasons, 0.0 Judgment’ Pop-up

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Heineken, the official beer sponsor of the US Open, and Benito Skinner (also known as Benny Drama) are partnering to celebrate moderation through the brand’s latest initiative, 0.0 Reasons, 0.0 Judgment, which is centered around responsible consumption and zero judgment around moderation. This all comes as part of the second year of Heineken 0.0’s L0VE.L0VE limited-edition cans, which are available for purchase at the US Open and are making their nationwide retail debut.

Skinner will be in a sky-high tennis line judge chair, giving out compliments instead of critiques to show you don’t need a reason to enjoy a great-tasting brew and alcohol-free moment. Benito will kick it off, followed by Aimee Kelly, Isaac Hindin-Miller, and Tiffany Baira. These “0.0 Refs” will be rewarding consumers on the street with ice-cold Heineken 0.0 and US Open tickets.

Schedule

Monday, August 25th, 10am-1pm
Benito at Grand Central, Vanderbilt Hall
89 East 42nd Street

Tuesday, August 26th, 12:30-4:30pm
Aimee Kelly & Tiffany Baira at Hudson Yards Public Square and Gardens
30 Hudson Yards

Wednesday, August 27th, 3:30-6:30pm
Isaac Hindin-Miller at Pier 17 Heineken Riverdeck
89 South Street

Open to the Public