NYC-born and based Hella Cocktail Co. has been crafting bitters for ten years. As a toast to this milestone anniversary, consumers are invited to join the brand in celebrating with an interactive pop-up, titled, “Cheers to 10 Bitter Years: A Flavor Exploration.”

The hands-on, elevated brand experience, is designed to inspire confidence through knowledge by leading consumers on an immersive journey involving all 5 senses. The space can be explored alone or with an audio guide. The first element engages sight and sound with a walk through “the bartender’s spice cabinet,” where individuals will learn the origins of bitters, from its medicinal properties to its prominent place in cocktail culture today.

The experience takes attendees deeper with a participative “extraction wall” showcasing the process of making bitters, connecting in a new way with spices, fruits, and bitter roots through smell and touch. Consumers then put their newfound knowledge to the test by using the final sense to taste Hella’s product range, from their flagship bitters to their innovative Bitters & Soda. Once they have made their way through the five senses, curious experience seekers can imbibe at the Non-Alcoholic Speakeasy.

Hours:
Thursdays through Sundays, 12-7pm