Hellmann’s: The Art of the Mayoment

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Hellmann’s is bringing that moment – what they call a mayoment – to life in New York City with a one-day-only gallery: The Art of the Mayoment. This deliciously unexpected exhibit features incomplete artworks created in the middle of enjoying a mouthwatering bite of Hellmann’s Mayonnaise.

Curated by comedian Kareem Rahma (known for SubwayTakes, Museum of Pizza etc.), who will be on-site at the event, the event celebrates the joy of flavorful distractions with real works that stop you mid-brushstroke. Guests will experience a series of delectable incomplete masterpieces created by local artists, plus lite bites and sips starring Hellmann’s fan-favorite flavors

Can’t make it to New York? It’s ok! On July 10th, Hellmann’s is giving 5 fans a shot to win a custom portrait made out of actual mayo (yes, this is real). You just have to post your own #Mayoment and tag @HellmannsMayonnaise for a chance to win. ​

Open to the Public